Optimizing Your Website To Appeal To Regional Searchers
Having good Search Engine Optimization applied to your website is very important
, however, you need to make sure what kind of searchers you want to attract. If you have a business that profits mainly from local customers and you want to attract more of the same kind of traffic you need to have your SEO consultant adjust your website in order to do just that.
As your SEO Consultant may warn you, there are some things about this kind of regional optimization that many people dont like. With regular optimization a website is found on a more broad basis, as not as specific. In the case of regional optimization you are looking to attract searchers who are interested in particular areas, therefore narrowing down their searches even further. This means that you will get far less searchers visiting your website, however, they will be more focused on your website as they reached your website through a more detailed search. This makes them more likely to turn into customers.
There are some points you need to keep in mind when optimizing your website regionally. Most importantly is the business location address. This of course will help you get web crawlers to index you in certain regions. Aside from just posting it in the contacts page, you may also want to consider having the address in the heading or footer of each page as well. The design may look much better by having a nice image of the logo and address but its best to keep in text format as this way web crawlers can read it. Also, dont just write the street address and city, make sure that you note the zip code as many searchers type in the zip code along with what they are looking for when they need something locally. Also, in order to help you searchers better locate you can also add directions to your physical location. This is actually a great way to add important keywords in your website for web crawlers.
Having a map available along with the directions mentioned above is also a great idea, as it will further assist your searchers. There are various online tool maps that you can create, or you can just use an image with your business location marked. Check how the map tool works prior to using it in your website, as you dont want it leading your searchers out of your website. Its just a great way to make sure that you further help the searchers to better find you.
By providing your business address as much as possible on each page of your website, not only will it be easier for web crawlers to index it better, but will stick in searchers heads. There are many ways to do this, such as header and footer as mentioned above. You can also include pictures of your physical business, indoor and outdoor. The outdoor pictures will help your searchers get a visual of what your business looks like from street view, and if they are local, when they drive by they will remember your website. Under each picture write the address as the title. Its a great way to attract searchers and create new customers.
A great way to get high rankings is through numerous backlinks. Aside from the regular backlinks that many SEO experts seek, you may want to look into local directories as well. This narrows down the search for potential clients. Many go directly to local directories instead of the internet as not to lose any time searching for the right location. These directories usually have a fee, though it should be minimal. Get yourself listed with them and you will get that much more traffic. Another great way to attract local customers is to get listed in the yellow pages, they have a print as well as online format, and its readily available for anyone interested in finding something they need. Keep in mind however, that this may cost a bit more to do.
The way backlinks are necessary, so are outbound links. Of course the importance of having reliable and trusted outbound links is essential. What better way to do this than use local trusted businesses like your own. Either previous customers who work in the same niche, or possibly companies that you work with or buy supplies or materials. For example, an art reproduction website will have outbound links to artists that have printed with them in the past, galleries they have worked with, art supply stores, and art organizations. And since they are all local, they are all trusted and reliable links that not only will help you get a higher ranking with web crawlers, but with locals as well as they see you also support local businesses.
Above all keywords are by far the most important part of building a website with good SEO and high ranking. Having the right keywords to attract the right customers is the most important part. You need to make sure how broad or narrow you want your searchers inquiries to be in order to find you. The broader it is the more searchers, however, possibly less customer turnover. The more narrow the search then the less customers but possibly they will be more to the point and will be searching exactly what you are offering, with a higher potential to become your customers. With that in mind, if you are trying to regionally optimize your website, then you absolutely need to make sure that you use the right keywords. Choose regional keywords that include cities, neighborhoods, points of interest, zip codes, and other important things in the area that you know will be searched by locals. Try and plug these keywords throughout the website, especially the titles as they are most important of a websites content.
Its important to know what kind of website you want to build so you can make sure that you use the right Search Engine Optimization techniques. This is why many people hire SEO Consultants, as due to their experience in the field they are better educated as to what is best for each individual website. If you are looking to attract local searchers, you need to make adjustments in order to make sure that every time they look for that particular query that your website comes up first.
by: Alex Wu
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