Optoma Terry Guo: Targeting At Least The Moon Shines Eagle
Sales from one month to dozens of small factories
, a few years become the world's DLP
Projector Sales first, Optoma success, especially in the first three Japanese brands dominating the market access to rapidly growing Asian markets, people have to believe that this is a miracle. But when we Optoma Asia General Manager Terry Guo talked, and found this is not a miracle created by God, but Optoma people by focusing the mind and professional attitude to create reality.
To be done all three LIU Bao-hua: projector brand is relatively dispersed, including as
Sony , Epson, NEC such a big brand, in addition to many smaller brands are negligible. So the first question I would like to ask, Guo always how to run Optoma brand, and in so doing Bank on the market?
Guo Terry: We are actually present in the initial development process. 2002,2003 In that stage, projector brand has more than 50, we had the idea is very simple, asking only get a place. But do not expect five or six years down, we step by step toward a steady development, especially in the three years between 2006 to 2008, we continuously became the first DLP market. As for how to do that, I think it is better to focus and professional attitude is most important. We should be apart from InFocus, the only company specializing in the projector.
I have said a word, "We are targeting the moon, at least you can reach all parts of an eagle." Recalling 56 years ago when we first started, in fact, not to mention beyond the Japanese brands, which have found it difficult to gain a place. We were actually quite bold, I and my colleagues say we should do it the top three, or do not do it. I took over the Optoma in 2003, when we do the budget, we are not sure how much. I decided to do the market three times larger than in 2002. At that time you scolded me mad, because each of the past few years the market growth rate of the projector 20%, however, we target to grow 30% seems more realistic. But in that case at that time, growing 30% or small, never entered the forefront of the industry can not. Therefore, we then ventured to think, after three years to achieve the top three in Taiwan, then Taiwan's development to Asia, the first three ... ... I remember my first year really to do three times in 2002, I went to a second years we have done three times in 2003.
Projector market is not really small
LIU Bao-hua: a lot of people think that the projector is a very small market, profit space is limited, how you look at these issues?
Terry Guo: On this issue it should be split into two, because everyone is talking about when this issue will inevitably keep up
LCD TV For comparison. But everyone in the market to take with LCD projector
TV When comparing the market, there will be some difference. What gap do? As watching television or using LCD TV as more convenient. Frankly speaking, the performance of the projector to now, only one strength is the big screen, the other not, such as LCD TVs. But the TV does not affect the effectiveness of the projector's growth and development over the past few years in the future not the short term. Why? Because now we have around the home of many of my friends projector, but also a TV.
We have also conducted a survey of customers at home with the projector, usually still have the TV, no mutual between the two alternatives. Because the projector is often the second TV at home, used as a home theater, and TV features that different.
That we have to sell into the home projector, this is basically the home TV is the two markets, we do not replace them. Even in the short term we believe that the projector's position also will not replace TV. Of course, this is a competitive market, you do not eat him, and he will eat you. Of course, there may be two of you eat each other.
Aside functionality aside, I think the possibility of television projector eat relatively large, because the effect of family theater, or only feasible to the big screen.
Optoma Terry Guo: Targeting At Least The Moon Shines Eagle
By: vivi
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