Someone said that it doesn't matter how one does it as long as the work is being done. Well, this sort of thinking cannot be used when going for SEO Services because the search engines prefer only those websites which follow natural growth. The sites not doing so are pruned and excluded from their services. The techniques and practices which are approved by the search engines come under the term organic SEO. Organic means natural and if a website improves its ranking naturally then this is approved and appreciated by the search engines. One might ask the question as if the ranking is gained naturally then why there is the need for SEO Services.One might ask the question as if the ranking is gained naturally then why there is the need for SEO Services.
The answer to the question is that almost none of the website owners have any idea regarding the things which can be done naturally to improve ranking. This brings in the need for organic SEO and it includes cross linking, adding more relevant keywords in the content of web pages, back linking from the web directories and normalization of URLs. These techniques are natural and are done to increase the rank of the pages organically. If all the techniques are done then the results would appear quite quickly but still many websites prefer going for inorganic or black hat SEO which involves banned techniques such as spamdexing or keyword stuffing i.e. use natural means to enhance their ranking in the results page of the search engines.