Corporate Grooming -Today the biggest challenge that corporates face is not for enhancing
their brand equity, but protecting what has been built already. If you check out, you will find that while the building equity' strategy and program is in place'. But the element of protecting the equity' is missing. No wonder then that crises, when they erupt, make many high and dry, go blank and attract bad press. In a huff, some deploy strategies which may not have been well thought out. While many battle it out to come out of crisis, some get marred into it that makes a dent on reputation..So, it pays to think of one's reputation protection strategy' well ahead of time.