Our Insurance Agency Lead Generation Is Morphing From Outbound To Inbound – We Eat Our Own Dog Food?

Our Insurance Agency Lead Generation Is Morphing From Outbound To Inbound We Eat Our Own Dog Food

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Our web marketing agency is having a banner year, something we're particularly proud of considering the lackluster 2010 economy. Perhaps web marketing isn't the best description since we also provide insurance agency telemarketing services, though the majority of our business now centers on insurance agency web marketing services such as eMarketing, insurance agency website development, Social Media Marketing, insurance agency SEO, etc. We have seen significant changes over the past two years for both our own marketing and for the services we have delivered on behalf of our clients.

From our own marketing efforts, one of the most preeminent sources of business in 2010 has been inbound inquiries from our Social Media Marketing, SEO and ePublishing efforts. In 2008 and 2009 for example, over 80% of our business came from eMarketing and Webinars. In 2010, we expect over 40% of our business to come from Social Media Marketing, SEO and ePublishing. This will be roughly equal to, or even a slightly greater contributor than our eMarketing and Web Seminar Marketing initiatives, which are expected to produce about 40% or our business in 2010. This trend is accelerating, along with our own efforts to create quality content to drive "in profile" prospect traffic to our website. Our Social Media Marketing focuses on our LinkedIn activities and LinkedIn groups, blogging, ePublishing, Facebook, Twitter and assorted and sundry other venues, and of course, search engine optimization (SEO).

These are the same activities we do for our insurance agency clients, and other b2b centric businesses. Our activities range from insurance agency web marketing, to law firm SEO, to B2B website design, to high tech eMarketing and web seminar marketing. Thus the old adage, "we eat our own dog food". We take our own best practices, including our 75 step checklist for a successful eMarketing and Web Seminar campaign, and apply it to our own initiatives and, simultaneously, on behalf of our client initiatives. Perhaps a better frame of reference might be to call this methodology and resulting paradigm shift a "win-win". Even though we're dog lovers, "we eat our own dog food" creates a bad marketing visual!

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