Out-of-stock Notify - Easy Way To Update The Customers On Stock Availability

It is crucial to win back the customer who left you/ stopped purchasing from the store in order to increase your store revenue and consumer base

. Well planned strategy to win back the old customers like building contact with customers, enticing with offers, etc shows significant improvements in business. Analyzing the reason behind why the customers abandon the store / shifted to the competitors for purchase will help the store owners to think of a way to bring them back to the store.

To win back the customers, the pivotal step is to establish a connection with the customer. For example, instead of allowing the customer to leave the store and shop from the competitors due to the unavailability of stock, notifying the customer once the particular product stock is updated and make them shop from your store is a wise move for incremental revenue. Apptha, the popular storehouse of extensions and themes of popular CMS recently released a Prestashop module called the Out-of-Stock Notify http://www.apptha.com/category/extension/Prestashop/presta-out-of-stock-notification

The module is simple to install and has a friendly setting page for configuring it in front-end. The module when installed in the Prestashop back-end works as explained below.

->Displays an error message when the customer tries to purchase an out-of-stock product.

->Suggest the customer to get an email alert once the product is back in-stock.

->Allow the customer to request for notification of stock availability by entering their email address.

->When the stock quantity is increased and returns to the status in-stock, an email notification indicating the stock availability is send to the customers who requested for notification automatically.

The store owners can delete the email details of the notified customers from the database by a single click in the back-end. The Prestashop easy admin interface allows the ecommerce store owners to create a sub tab that will store all the information about the notification details. Thus, the store owners can manage the notification details such as Product name, product id, notification status, notification request date, notification update date and email address of the customers who requested for notification.

Also, the module incorporates a setting page that allows the store owner to provide customized error message for the out of stock products in the product page, success message after notification request, set the sender email address, the mail subject for notification etc.

By notifying the customer on the product stock availability soon after the quantity update in your stock inventory, you are gaining the customer respect, enticing the customer with an elegant store response. In the race of acquiring new customers for the store, winning back old customers / sustaining the existing customer with such extended functionality will increase the store performance and generate revenue. Implementing the win-back campaign by using the Out-of-Stock Notification feature in the Prestashop store will lead you to overawe on a simple fact The huge effect on your store sales due to small reminder/update on the product stock availability.

by: Nancycatherine

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