Outbound Telemarketing: Challenging But Effective

Outbound Telemarketing: Challenging But Effective

In the past, Singapore was a third world nation struggling to keep a stable economy. The island nation went through dire situations brought about by war and political issues. Today, this nation has become one of the Four Asian Tigers, and continues to improve its economy by concentrating on manufacturing, information technology, biomedical science, logistics, lifestyle products and services. It has restructured its economy to achieve breakthrough performances in building a highly industrialized community and a more comfortable life.

At present, business establishments in Singapore is truly blessed with good economic conditions. However, this is not a license for them to be complacent and ignore doing a fine job in their operations. Even if the whole country is enjoying a secured economic status, businesses cannot just sit back and relax. Most companies in Singapore still strive to achieve excellence in their marketing campaigns, in spite of the robust economy.

One of the programs in promoting what Singaporean firms can offer is outbound telemarketing. Though most sales people regard it as the toughest method to employ, it remains one of the best ways to fill the sales pipeline. This is primarily owing to its ability to receive an immediate response from the sales prospects. Similarly, a cold-calling program allows telemarketers to determine quickly the interest level of the prospects by asking relevant questions and set a face-to-face appointment with them. By initiating conversations, a company is at an advantage to capture sales-ready opportunities.

Furthermore, B2B telemarketing is just the right fit for building brand awareness in the market that a Singaporean firm is targeting. Even if some of the leads may not be converted or are deemed unqualified, prospects are aware that such a company (and its products) exists. Also, the telephone is a great medium one can use to determine easily, accurately, and quickly the most recent needs, buying behavior, and trends in the market. This provides relevant information on how to process goods and services according to customer preferences.

However, it is also common for sales people to battle with tough situations, making outbound telemarketing one of the most challenging projects to run. Telemarketers constantly get hung up on, come across disconnected numbers or unavailable contacts, encounter unreceptive or unresponsive prospects, etc. Of course, they cannot blame the prospects for manifesting such behavior because phone calls are unsolicited and they may be very busy at the time of the call. Among these challenges, one of the toughest to handle is rejection. Others may not end the call but they may reject as fast as they can. With a quota to reach and the pressure of qualifying leads, telemarketers may take these gestures personally, which can cause them to get de-motivated. The good thing is these downturns can be eliminated, depending on the ability of the company to plan and execute such undertaking.

It does not come as a surprise to know that companies in Singapore want to implement telemarketing as their front line marketing function. However, due to financial and time constraints, and the lack of sufficient resources such as professional telemarketers and call center applications, they are not able to materialize their own plans. Fortunately, business organizations in Singapore can still use telemarketing in a cost-efficient and effective way by contracting a third party service provider. With outsourced telemarketing service, companies no longer have to worry about setting-up a telemarketing department or go through the trouble of hiring additional employees. Everything is already set-up and there are just little adjustments that have to be made.

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