Outdoor Adventure Gear Website Gets Overhaul

Outdoor Adventure Gear Website Gets Overhaul

A camping, hiking and outdoor sporting retailer based in the Western United States has undertaken a complete overhaul of its website. The company, Sierra Trading Post, has embraced the recent trend for creating positive user experiences with updated transactional website features to generate additional revenues.

Beta testing on a secondary free hosting platform has already begun, with extensive user experience testing expected to reveal flaws in the current design which can be repaired to create a more positive, interactive experience of the site. Layout changes and a series of new features should encourage customers to splash more cash on the Sierra site, more than making up for the cost of the redesign, usability and beta tests which are currently being carried out.

New search functions have been added to the site, allowing customers to implement more specific criteria to generate narrower, more relevant results. Once they've found the product they're looking form, customers will be able to use a high-definition viewing device to look at close-up images of a given product from a variety of angles: a far cry from the standard backlit shots from Sears catalogues gone by.

The actual "shopping" process has been streamlined as well, with the site opting for Amazon-inspired shopping cart and checkout functions that allow users to add items to their digital carts without having to leave the page or stop searching.A new member's area for repeat shoppers will introduce a host of other helpful functions in an attempt to create brand loyalty and encourage repeat visits to the site. Member accounts come with a custom profile, item recommendations, real-time shipping information and regular "members-only" special offers.

Like many retailers lacking a physical location, profit margins for Sierra Trading Post are likely very different from the average outdoor sporting goods outlet. Currently, cheap web hosting costs and wholesale buying practices keep overheads low for the company, and usability had a very direct correlation to profit for the company.

One executive expressed his enthusiasm for the newly designed site and the benefits it should provide to both customers and shareholders as follows: "We feel that the new site is extremely user friendly. We're excited to see if our customers agree".

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