Outdoor Advertising Market Report: 2009 Edition - Market Research Reports On Aarkstore Enterprise

Corporate spending on advertising in likely to remain low following the failure of some of the most well-known institutions worldwide

. Decline in advertising demand is expected to more severe in financial services, real estate and automotive sector.

Traditional media platforms like television, radio and newspapers, are operating under tremendous pressure in the current economic recession. However, outdoor advertising segment is expected to register a strong growth in the coming years. After online advertising segment, the outdoor advertising segment has been the most dynamic in recent years. Outdoor advertising has been capturing share of advertising from television, radio, and newspaper.

The adoption of digital technology is driving growth of outdoor segment. Digital outdoor technology combines the traditional strengths of outdoor with unique targeting opportunities. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.

The United States has one of the highest growth rates in the outdoor advertising market. China has also registered remarkable growth in outdoor advertising market in recent years. The share of Chinese outdoor spending of the total advertising spend, is several times the world average.

The three leading competitors in the global outdoor advertising business are Clear Channel Outdoor, JCDecaux and CBS Outdoor. Together they have about thirty percent share of the global outdoor market. JCDecaux is the number one Street Furniture player worldwide and the number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor.

The report analyzes the global outdoor advertising market. It analyzes the worldwide, US, UK, China, Russia and Ukraine market. Apart from providing a competitive landscape of the market, the report also profiles the major players. It also analyzes the potential opportunities and discusses outlook of the market.

Table of Contents :

1. Outdoor Advertising: An Overview

Billboard Advertising

Transit Displays

Street Furniture Displays

Alternative Media

2. Global Advertising Market

Market Segments by Media

Advertising Revenues by Country

Key Sectors of Ad Spend

3. Global Outdoor Advertising Market

Market Value

Growth Rate

Market Growth by Region

Growth Forecast by Media

4. United States Outdoor Advertising Market

Market Value

Market Size by Segments

Ad Spending Projections

5. United Kingdom Outdoor Advertising Market

Outdoor Advertising Revenue

Outdoor Advertising Share

Top Outdoor Advertisers

6. China Outdoor Advertising Market

Market Value

Market Size Breakdown by Segments

Growth Comparison

7. Ukraine Outdoor Advertising Market

Market Value

8. Russia Outdoor Advertising Market

Market Value

Market Size by Segments

9. Digital Signage Market

Global Market Size

Market Size of Major Countries

10. Competitive Landscape

Market Share

Financial Comparison

11. Market Forecast

Global Market

United States

Europe

12. Company Profiles

12.1 Clear Channel Outdoor

Overview

Financial Summary

12.2 JCDecaux

Overview

Financial Summary

12.3 CBS Outdoor

Overview

Financial Summary

12.4 Lamar Advertising

Overview

Financial Summary

For more information, please visit :

http://www.aarkstore.com/reports/Outdoor-Advertising-Market-Report-2009-Edition-12851.html

by: Aarkstore Enterprise

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