Outdoor Dynamic Advertising – From Roadside Billboards to LCD Enclosures

Outside dynamic advertising is massive and will keep growing

, the number of static road side bill boards is set to decrease and these are to be swapped out with either LED or LCD technology, replacing the old printed solutions.

Now with LED advancements it makes putting electronic advertising signage in the reach of all company's, as the new method would be to use as large a display as possible, then finding an enclosure to fit them offering vandal and weather protection.

So the choices are either to buy large LCD enclosures to fit TVs up to 82" or to buy an LED video wall that comes in one metre panels and is as cost effective as buying a commercial grade display of equivalent size.

The LED panels consist of a number of Light emitting diodes (LED) that are arranged at 16mm centres these provide an excellent image that can be seen up to 50 feet away, the result is that the video wall or outdoor digital signage campaign is only limited by your funds, usually customers have thought that it was too expensive and are pleasantly surprised when they learn the cost effective price.

These panels come in their own weatherproof and vandal proof cabinet; they are fitted into a frame structure and mounted on to the wall, then a controller is fitted that controls each section, similar to tiling software, so you can arrange the image on the panels as you wish to create a jaw dropping presentation.

Due to the affordable nature of these LED video walls they will soon be renewing the old fashioned printed road side billboards as they are becoming increasingly popular in the Far East where extreme weather conditions and the sand will usually put an end to any outdoor digital signage campaign.

Funds dominates most projects (well all actually) now there are solutions that will have a quicker return on investment and if you can offer a 8 feet wide x 5 metre high video wall displaying customer ads you will certainly get the income from the advertisers.

Outdoor Dynamic Advertising From Roadside Billboards to LCD Enclosures

By: Graham Gallagher

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