Outlook 2010 Inkjet Printer Market Low
2009 is destined to commercial jet Printer Development leave an indelible mark on history
. On the one hand, the economic crisis sweeping the globe make business users more attention to factors such as late printing costs; on the other hand, with the Epson, HP, Canon, Brother has introduced commercial jet and even new products, the market is "segmentation, professional "and so trend driven by steady growth in shipments. To some extent we can say: 2009 is full of uncertainty to the future development of commercial inkjet printer to lay the foundation for full certainty.
2010 New Year's bell linger not be extinguished, the market's game day and night. Looking back on 2009, Outlook 2010, we still need the overall market environment from the macro-and micro-businesses of the main starting to see around corners of the spirit, touch the pulse of the market development of rhythm.
Low-carbon economy: Game of the weight printing solutions?
As Car And home appliances, like all markets, the printer market, the same can not be avoided the first important issue is "how to respond to global climate summit in Copenhagen inspired piece of stone, like the ripples on the expansion of low-carbon Environmental protection Subject. "Although some people think the General Assembly finally adopted the Declaration on the slow pace of global warming is not much practical significance, but" low-carbon enlightenment "to enhance the global" energy-saving awareness, "the point of view, but as good as Huangzhong Big Lu, far-reaching.
If the climate conference in Copenhagen, and our daily lives of ordinary people also seem a little distant so slightly, then, rumors in the upcoming introduction of the country in 2010 Fax machine , The printer industry to beat energy standards will be real competition in this market all companies: According to experts initial estimates, nearly 10%, nearly a million units of existing products to be eliminated. The implementation of this standard is likely to change the printer market, the direction of future technology development, product portfolio and even the existing competitive landscape, giving the printer, fax machine market heavily branded a "green brand."
From a technical point of view, the introduction of the standards and consumer awareness of environmental protection, the first may be desktop inkjet and laser printer to print the balance of competition for the inkjet printer to add a heavy weight, replace the laser The trend will be more clear: Because of different imaging principle, the energy consumption of inkjet printers than laser printers, this indicator has an absolute advantage. To Epson, for example, its equipped with Micro Piezo print technology, the energy consumption of inkjet printers than laser printers with low levels of 20-30 times. In addition, the "laser printer will produce harmful ozone, radiation, dust and other pollution" caused by the fact that more and more user attention. The field of desktop inkjet printers hot foam and Micro Piezo print technology co-existence of "equilibrium state" may also have tilt, were one of the most direct reason is the Micro Piezo print technology, energy level, specific heat foam printing technology, lower power consumption and can be "achieved in the general paper Print Level of print, "Micro Piezo + pigment ink jet printing technology solutions will usher in greater market opportunities.
From the consumer point of view, save for later Office Cost considerations, "carbon print" will become more user choice. On the one hand, due to the gradual development of technology, inkjet printers in speed, black and white color balance and other functions can continue to meet the enterprise level, the actual work requirements, while consumers can also enjoy the "cartridge than the Toner Cartridge More energy-saving environmental protection "," ink-jet printer paper, the applicability of better ", low energy consumption, non-hazardous dust emissions tangible benefits; the other hand, for" low-carbon age "to make their own contribution to reflect good social responsibility is achieved through selection. Therefore, the most likely impact of changes in the market as a whole, the more popular inkjet printers.
Pattern from the competition point of view, those who pay more attention to "green" business, may be more scope for development. For now, Samsung, Lenovo, second and third tier brands have been aware of the problem, but Epson, HP, Canon, Epson, only three major brands to make a "systematic" action, for example, as early as In 2008, for a long time made their own "Environmental Vision 2050", proposed the "integrity of the product life cycle carbon dioxide emissions by 90% of the" four major objectives, to achieve this vision, the establishment of a process from product design, materials procurement, manufacturing process management, transportation management to use Consumables After-sales service, including recycling and a complete system, it can be said to open an industry first. There is no doubt that the reality of the Epson in this regard good corporate social responsibility, it also brought to the Epson is really the core of competitiveness.
Contrast, Canon, HP, these two giants is also only part of the product model mentioned energy saving targets, efforts to clear its position in the market movements do not match. In this regard, we can only say that the enterprise determines the character and way of thinking of her development strategy. In the "low carbon" This new subject has been to "pinch pennies," said a walk in the Epson apparently old rivals in front of the other two. wordend
ME mode: "Fine," "province" manifested themselves,
With the Epson 2008, published "Environmental Vision 2050" echoes is the first release of the Epson 2008 series of new 7 ME3G have adopted "full color waterproof Micro Piezo pigment ink +" printing solutions, in September 2009 released three new products the same. Epson has been pushing the intention of ME model looming.
Realistic that environmental awareness has not yet strong enough to decisively influence consumer purchasing decisions of today, only transferring to the consumer, "low carbon" This is a point of interest is not enough for Epson 2009 shine ME3G strategy with richer content.
2009 9 months, the neat appearance of the 10 series Epson ME 3G
2009 most probably a significant change is the consumer, "the cost of post-use" concerns. This release ME3G Epson products in 2008 when "affordable, can afford," coincides with the overall strategy. Product launch in 2008, the Epson introduced the coverage of high, medium and low end of the 5 commercial products, two models of household products (which is now familiar to everyone, "learning the printer" ME30 and ME300), successfully the inkjet printer business from home to the extension of the field, introduced in 2009 3
Outlook 2010 Inkjet Printer Market Low
By: betty
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