Outreach, Information, And Identity: Why Church Signs Are Important

Though faiths differ on how and when they should evangelize to others

, good, well-executed signs for churches serve plenty of purposes. Don't neglect the potential of a church sign to serve as a tool for outreach, a way to inform your congregation about upcoming events, and as the most visible symbol of a church's mission and identity. You're doing your community a disservice if you don't!

Here are some things to consider when thinking about how to use your church sign:

Tools for Outreach

Your church sign is an advertisement. As distasteful as that may sound, that doesn't mean it's equivalent to a corporate logo-- it just means that it's a way of putting your best foot forward to the general population. You want people to take your church as seriously as you do: why wouldn't you want your sign to reflect that?

Though an attractively-designed sign can, in and of itself, serve as a compelling reason for people to be curious about your church, your outreach efforts can be seriously bolstered by using your sign as a message board. Inspirational quotes, scripture, and invitations to events like support group meetings or community fundraisers can serve to give people an idea of the mission of your church. LED signs can cycle through multiple messages at a time, giving you a platform from which to transmit your church's message.

Information for Your Congregation

Beyond informing the public about what your church is up to, a sign can also become a notice to your congregation about events.

Other communications vehicles, like email, social media, or newsletters, can only do so much to get your congregation involved; signs for churches can serve as that extra reminder they need to remember important times and dates. In the information age, it's more important than ever to make sure your community knows about opportunities in your church.

A Symbol of Your Identity

A sign is a permanent fixture and as such, is a living symbol to both your congregation and the general public of who you are, what you want to do, and what you believe in. It's an opportunity to establish your identity and to communicate that identity to others.

There are plenty of small ways that church signs can reflect your church. Is your congregation traditionally-minded, or are they more relaxed and open? What are its most important values? These are not trivial questions. They strike to the heart of how you relate to the community around you.

Schoolsigns.com is a high-quality purveyor of community signs, and one that's exceptionally experienced in church sign creation.

by: Glenn Farrier

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