Outsourcing Search Engine Optimisation
Outsourcing Search Engine Optimisation
Outsourcing Search Engine Optimisation
Many companies in today's difficult economic environment are looking at alternate ways of getting uplift in their sales and profits, actually many are just looking to cover their costs, ride out the recession and then review again. It's certainly not easy at the moment. One of the most cost effective ways of increasing your share of the cake is though online marketing primarily by utilising search engine optimisation or SEO. Search engine optimization is a bit of a dark art or is that dark science, see, that's the problem, is it art or science, it is not really that important? The basic premise of SEO is to increase the number of visitors to your website and hand in hand with this, an increase in conversions or leads generated.
Outsourcing your companies SEO allows you to concentrate on the strategic direction of your business and other crucial initiatives in the knowledge that pros are diligently managing your SEO requirements.
At the moment, at least in the UK, only 20% to 30% of all businesses outsource SEO services to a third party, why so low? Well many companies and their directors believe they have the in-house expertise and resources to manage a full-on SEO campaign. However, very few companies really do have the experts in-house and I suspect many of these companies never have their website in near the top search results, after all, if you are not in the top 10 results on the first page of Google then you will, sadly, be unlikely to grow your sales, leads or profits! Google currently receives 70% to 75% of UK online searches, Yahoo is second, Bing / MSN is next, although this may change in the medium term (more of this another time).
So what skills or knowledge are required to run an effective search engine optimisation campaign?
1. An ability to understand and relate your business, business type and online needs to create a coherent SEO campaign.
2. A good knowledge of how search engines work, is constantly updated on the changes made to their algorithms by the search engines. This is a basic requirement.
3. Website design, as I said earlier SEO is not a science (or an art) but a good understanding of how design can impact on your search rankings is imperative. Again things change constantly, one day this is required and the next day that, it really is very fast moving!
4. Attention to detail, focus and commitment. SEO takes enormous patience, needs microscopic vision and usually eyes in the back of your head. SEO necessitates a great amount of detailed work and research, much of it tedious. There a lots of different strategies and tactics in SEO, just type SEO into Google search and read the sixty million different opinions, an SEO expert knows the strategies to apply and the best tactics to use and practise does make "almost" perfect, which is why outsourcing SEO is probably the most optimum solution to building an online money making machine for your business.
Search Engine Optimisation is just one of the vehicles you can use to increase brand awareness and make online sales, there is also pay per click advertising and marketing, PPC is a great way to make quick inroads to your objectives. Sadly SEO is a little slower, more like 3 to 6 months to get results. Lastly please remember SEO is NOT something that gives Guaranteed results, so if someone promises you number one on Google for a hugely competitive key phrase I would recommend the old "smile and walk" response.
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