Overcoming Privacy Concerns About Online Data Collection
Equally important, help the consumer understand the trade-offs of data collection
. In exchange for information about how the person navigates the Webinformation that's not linked to his or her namethe consumer gets free and valuable content plus advertising messages appropriate to his or her interests.
Successful online advertisinglike direct mailis built on trust.
And when online advertisers and consumers realize that they have shared interestspresenting and receiving relevant informationwe'll recognize that overcoming privacy concerns about data collection can be as easy as telling the truth.
Overcoming Privacy Concerns About Online Data Collection