Overlooking These 7 Unique Tips & Techniques May Void Your SEO Efforts
Overlooking These 7 Unique Tips & Techniques May Void Your SEO Efforts
If you do not have search engine optimization techniques applied to your website, it will fail. It is really as simple as that. Search Engine marketing is the process of creating a business website to industry standard Search Engine guidelines. Google and Yahoo create these guidelines which allow, yes, allow your website to conform so that it will not only get indexed, but placed and ranked in and amongst the search engine's results pages (SERPs).
Most small business websites simply can't afford a professional firm to come in and revamp their website to optimize it for their chosen set of keywords and keyword phrases. They often choose a web design and development company to do the design and coding work of the website and didn't consider their efforts early enough on in the project. Those who plan ahead will reap the rewards by placing higher than their competition on Search Engine Results Pages.
1.) Placing H1, H2, H3 Tags.
This step is commonly overlooked and it really isn't a good thing to do this. H1, H2 and H3 tags are being indexed when search engine crawlers, also known as spiders, index your website for content and rate it for the keywords and keyword phrase you have chosen. Leaving out these crucial elements won't wreck your entire Search Engine Optimization efforts, but they will be drastically increased if included.
2.) Place your Keywords in Title Tag
Placing your keywords in your Title tag is the first step in creating a successful search engine optimization campaign. Search engine crawlers heavily rely on your Title tag's keywords for a description of your site and your chosen keywords.
3.) Create Blogs
Creating blogs is a great way to gain in-bound back links to your website. Remember to optimize your in-bound back links by placing your target keywords and keywords phrases in the anchor text of the link. This can be done by placing "Car Dealership" and linking those two words to your Car Dealership website. In-bound back links are kind of like "votes" for your website. Because there are others competing for the number one spot on SERPs, usually the website with the most "votes" will place the highest.
4.) Write Relevant Articles
Article writing is a great way to not only showcase to your target market that you know what you are doing and have been in the game for a while, to establish credibility, but also to gain a few in-bound text links. These in-bound links can only be placed in the resource box (the bottom portion) of the article, but will always count when Google or Yahoo index your website.
5.) Get on Local Directories
Being listed in Google's local business results and Yahoo's Local directories will help increase local traffic to your small business web site. You will have to optimize your site slightly differently to rank well in your keyword's or keyword phrases' local business results, but being ranked here will allow you to place highly if your search engine optimization efforts aren't working so well for your organic or natural results.
6.) Partner with Authority Sites for In-Bound Links
Partnering with authoritative or older websites for in-bound links is a great way to get on to Google, rank well and stay there. Google focuses all of their efforts on providing relevant content to their search users. One way they judge the relevancy of content is by looking to authoritative web sites or websites that have had indexable content for longer periods of time for links to similar websites. So, if you sold Ford Mustangs in Cleveland, Ohio and Ford.com linked to your website, I would be willing to bet you would rank pretty well for the term "Ford Mustang Cleveland." Follow me here? Good. Keep reading, one more point.
7.) Hire a professional Search Engine Marketer
Hiring a professional Search Engine Marketer will allow you to pay a fee to get the best industry standards and practices in Search Engine Optimization applied to your web design and development project. Doing this will not only save you buckets of money, but also time. I highly recommend searching for a local web design and development company that offers quality SEO services. For more information, Google MJM Design Cleveland.
The seven points above are unique and creative ways that many small businesses over look when applying Search Engine Optimization tactics to their website. I, of course, recommend hiring a professional web design and development company in Cleveland, Ohio to do the work for you the right way to save you time and money.
Copyright 2008 Matt McWilliam of MJM Design in Cleveland, Ohio.
Visit MJM Design for all of your Cleveland SEO company and Cleveland, Ohio web development company services nationwide. MJM Design provides Cleveland web hosting, Cleveland E-Commerce websites, Cleveland Search Engine Optimization, Cleveland Logo Design and more!
Matt McWilliam is a successful entrepreneur and owner of MJM Design of Cleveland, Ohio. Read more about Matt McWilliam by searching Google for, "Matt McWilliam".
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