Overselling Your List: 1 Method To Reducing Conversions

Owning an email list is an extremely delicate job

. Managing personal information must be done with the utmost care for privacy as well as profit maximization. Many mailing list owners make common mistakes that can cost then hundreds or even thousands of dollars. Some mistakes can even cause the list to become useless!

One of the main mistakes with an email list is sending them too many products to buy. Readers want to learn something from the list that they are subscribing to. They are not interested in simply purchasing product after product after product. While many readers will purchase a product that a list owner recommends they typically can only afford so many of them.

Depending upon the size of your list, the amount of people who actually read your emails and CTR you can gauge when your list is about to be oversold. Lists are going to notice steep increases in unsubscribe requests when they believe they are being over sold. It is a good idea to send some emails with just tips or information on the topic most of the time. Your actual product sale emails should be as infrequent as possible to increase the value to the customer. Some email management services allow you to check how many of your emails are read. When the amount of emails that are read decreases consider taking a small hiatus from sending emails. This could be several days or a week. Keep customers informed through a blog or social media account.

Click through rates need to be monitored closely. The lower the click through rate on the product the more of a red flag to the marketer. Popular products with readers should bring click through rates of at least 10% or more. Any time an email brings a click through rate of less than 5% it is important to become concerned. Email has a higher click through rate due to the user having to signup and confirming their interest. A user must be interested in the topic or they would not jump through all of the necessary hoops.

Losing an email list can cost thousands of dollars as well as months or even years of hard work. Carefully plan out how often you want to send users emails. Try to add something of distinct value on the subject that you are emailing them about. Make personal recommendations on selling products to them and try to do so only once you know about the product. Do not simply promote a product because it has received a good response rate elsewhere; promote it because your list is interested and ready to spend some cash!

by: Steve Duval

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