PLAYBOY leading fashion brands, made the market power of outdoor recreation shoes

PLAYBOY leading fashion brands, made the market power of outdoor recreation shoes

Recently, the Jinjiang Hotel Philharmonic filled with rich animation and fashion in the air. Shu Group to bring its three international brands PLAYBOY PHYSICAL OUTDOOR COLLECTION outdoor leisure market development effort again from dealers across the country, industry leaders, department stores and fashion industry guests and media, Yun Ju one of many to share the outdoors from the American trend of charm.

The conference established the "outdoor fashion" brand positioning, which is considering the PLAYBOY brand's history, channel requirements, consumer psychology positioning and brand culture, three-ring Shu Shu Chen, President Group CEO, said. PLAYBOY brand into the Chinese market has been "pragmatic, intensive farming, a strong" attitude based on the market, record outstanding. Today, has formed PLAYBOY PHYSICAL SPORTS COLLECTION (Sports series) and PLAYBOY PHYSICAL OUTDOOR COLLECTION (outdoor series) in parallel pattern (hereinafter referred to as PLAYBOY OUTDOOR COLLECTION), this is also the PLAYBOY Nike Air Max 2009 brand new conference building of an important chapter in fashion.In the "thousands of people start the project" launch site, more than a thousand people from all over the country and the new Wenzhou Wenzhou, carries the "boss" the dream, share a "business" Feast: Aokang shoes its three brands, Beijing , Tianjin, Chongqing, Henan twenty provinces franchise can be selected.

Meeting, PLAYBOY OUTDOOR COLLECTION (China) vice president of marketing Zhangjiang hold on PLABOY OUTDOOR COLLECTION 2011 years of Nike Air Max 24-7 marketing orientation and market strategy are introduced. Brand positioning, product development, pallet structure, channel strategy, operations management, five sections help to enhance the brand. Zhangjiang hold that, PLAYOBY OUTDOOR COLLECTION 2011 new autumn and winter full of innovative technologies, by improving the technological content of the fabric, giving a higher value-added products.O'Connell has also funded million to set up a "start helping fund" for entrepreneurs to provide one to one guidance and service, these "quasi-owners" who not only have a good business projects, more support in the early O'Connell minimize capital investment and to ensure that later stage entrepreneurial success.

"The real success of an entrepreneur is not his personal success, but to help more people succeed." Nike Air Max Shoe in Aokang chairman Wang Zhentao view, "thousands of people start the project" The proposal is for a "dream" create more opportunities for people to enable them to replicate the success of O'Connell existing business model and realize their entrepreneurial dream, get rich.

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