The amount paid by the advertiser to the search engines as well as all the other publishers on the internet is called cost per click. It is abbreviated as CPC. The advertisers charge for a single click for the advertisements posted by them. The advertisements used helps in directing the visitors to the website of the advertiser.
PPC services are different than those of the generalised portals. The generalised portals redirect a large number of traffic to the sites. The implementation made by the PPC is just a so-called affiliated model. It provides the surfer with the opportunity to purchase whenever surf is made by them. In order to achieve this they offer financial incentives that are a small percentage of revenue generated to the partners of the website that too affiliated. The affiliated partners provide a purchase-point click-that is through to the merchant. This model is known as pay-for-performance model. If no sale as well as revenue is generated by the affiliates then no any payment is made to the merchant. The variations may range from banner exchange to pay-per-click as well as to revenue sharing programs.
The websites that seeks the help as well as uses the PPC advertisements always display an advertisement whenever a query made in the form of keyword matches with list of the keywords of the advertiser. It also happens whenever a relevant content is found by the user. All these types of the advertisements are known as sponsored links as well as sponsored ads. There position is either adjacent or above the result pages of the search engines producing organic results. The position of these ads also depends on the position allocated by the web developer while designing the site.
PPC services is expanded as Pay per Click services. It is a form of advertising over the internet on the different websites. Here the payment id done to the host by the advertiser for posting the ads and the money is paid only when the respective ads are clicked by the user, otherwise not. The keyword phrases that are relevant to the target market are only bided by the advertisers. The sites containing contents for the user normally charge a fixed rate per click. A bidding system is not used here. The variations may range from banner exchange to pay-per-click as well as to revenue sharing programs. They are very common in the market today.