PageRank as a design strategy for SEO

In this last Easter holiday, we had another update PageRank

. It is the first update after the director of research at Google, Peter Norvig's talk that the PageRank is super appreciated during SMX West. I agree with what he said. Still there are people who think that if your site has a PageRank 10, will rank for all or your site PR n "can not lose to a site PR-2 n". On the other hand, simply ignore the PageRank can be a shot in the foot. PageRank is one of several factors involved in SEO for a website. Outside it may be an important indicator for a project of SEO work.

Before continuing it is important to make clear that there is a big difference in PageRank and PageRank Toolbar. Toolbar PageRank is only updated every three months or so. So he ends up getting outdated with respect to the actual PageRank, and has some bugs too. But as we do not have access to the Real PageRank, so we have a change in the Toolbar PageRank is possible to see the result of work of a build link juice or whether the work properly. Not intend to write all the impacts that PageRank may have on a project of SEO, but I'll list some items that are influenced by PageRank:

- Find out if a site was punished

If the site has undergone quite a big drop in the value of PageRank, can be an indicator for a penalty from Google. To understand better, see about the fall of PageRank .

- Depth that the robot can index.

Sites with many pages not always able to index all. The higher the PageRank distributed among the pages, the deeper the robot be able to get and thus more pages are indexed. See this interview with Matt Cutts, 2010 .

- Increase rate of "crawleamento"

Visitation is from GoogleBot propocional to PageRank. Of course there are other factors, but the PR is one of them.

There are other impacts of PageRank, but will have to wait. Even after these considerations I repeat, do not worry so much about the PageRank update . Keep doing a good job, but can be a mistake to simply ignore it.

PageRank as a design strategy for SEO

By: Bruno Estvo

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