Paid Vs Organic Search: What To Choose?

Most of the web owners are of the general belief that SEO or organic search is more cost effective in contrast to paid search optimization

. The main causes behind this view is that organic search leads to more click generation, good ranking, higher conversion ratio, and greater return on Investment when compared to paid search results. Moreover organic search is free.

Most of the business owners prefer organic search as good organic search results can bring in more traffic by letting your website feature among top search engine results which will eventually lead to raking in higher sales. But the actual world of internet marketing is very much different from what we believe as everything isnt simple as planned. All the search results featuring on first page of SERP are not likely to enjoy equal share of clicks. As the ranking of a website lowers on first page of SERP results the click share for the website also witness a decrease. But in case of PPC the rate of click depends upon the type of market, competition for keywords of products/services and so on. One can expect CTR of around 2-3% during initial stages.

Organic Search cant be said to be cost effective as to get high quality result-oriented SEO services you need to shell big bucks around $1000 per month and even more than it to reach to the top of search engine ranks. So when you can afford to spend considerable sum for your website you can also opt for paid search optimization if your website ranks in bottom half of first page. Make the right bid to ensure first page ranking for your website. With right marketing skills, your paid advertisement can appear over the organic rankings

If you are using Google Adword for paid search, try to get good keyword quality score. Better keyword quality score will reduce the cost per click and will help you to achieve better position on the page. During paid search, you can have a control over the content that can be seen on result page. All this is not possible with organic search results. By setting goals in PPC, any page of website can be turned into landing page which can serve as a source of potential conversions but in organic search, most of the results often drive targeted traffic to the homepage of your website. So when you need to pay for search optimization, suit any internet marketing strategy that fits into your needs.

by: Nyima Galestain

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