Paid and Unpaid Means to Get Web Traffic

Paid and Unpaid Means to Get Web Traffic

Paid and Unpaid Means to Get Web Traffic

After buying a domain name, a web hosting service, lots of content (text and images), putting up various advertisements and PTC programs on your website, what is the thing you look for? Traffic Surge! Yes! Web traffic is probably the most important thing for any website. Without traffic, a website is just like a computer without its user. Especially when you build a website to generate money from it, then traffic is the most important element to consider. Putting in simple words: the greater traffic your website has, the more money it can make for you'.

There are several ways to get trafficon your website. We can broadly categorize these methods as: Paid methods and unpaid methods. Paid traffic is the traffic to your website, to which you pay for viewing your web pages; directly or indirectly. There are various PTC programs like Google Adsense, AdBrite, and Bidvertiser, where advertisers pay to get traffic to their website. Publishers or other website owners place these advertisements on their websites. When a visitor visits their website and sees the relevant advertisement, he/she clicks on the ad and is redirected to the advertiser's website. This method is considered as one of the most effective methods of generating paid traffic on your website.

Other ways of getting paid traffic on your website is to contact several large and popular websites of your niche and correspond with their owners. You can ask them to place your text or image advertisement, so that you can get traffic from their website. Different websites and different owners have varying pay rates for placing ads of your website on their web pages.

Coming to the unpaid means of generatingweb traffic, the first thing that pops up in our mind is SEO. SEO or Search Engine Optimization is a set of various tricks, techniques, and methodologies which are implemented to get organic traffic. Organic traffic refers to that traffic which comes from search engines. Organic search results are those search results, for which the website owner does not pay anywhere. But yes! The website owner then may have invested in buying traffic guide or hiring a professional link builder.

Using SEO, you can increase traffic to your website up to any extent. Proper niche selection, proper keyword research, and its proper implementation, can doubtlessly generate a huge traffic to your website.

Summarizing, it can be concluded that both paid and unpaid means have their own advantages as well as disadvantages. There is a huge risk of losing your investment in paid traffic if you don't do proper research. Furthermore, your net profits won't worth that much as compare to the profits generated by unpaid or organic traffic, because you will be re-investing a good sum of your income in getting traffic to your website. On the other hand, organic traffic is the most influential and long-term' means of get web traffic. You might need to spend some money to buy keyword researching software, but it is always less than what you would spend in generating paid traffic!

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