Majority of the people when hear the word up selling automatically think of synonym for that word i.e cross selling
. But there is huge difference between these two terms. Basically there are two ways to use these cross sell up sell services to generate revenue for company. In up selling the more advanced product than what the customer is currently purchasing is offered to the customer. Suppose the customer goes to the ticket agent and tells him to book the ticket in train but the agent tells him to go through the airplane as there is not much difference in the cost of ticket. This is up selling method. While in cross selling the complementary products are offered to the customers. There are two times when you can use the up sell and cross sell services the most. It will not only help to only increase the business but also builds long term relations with your customer.
During the Sale: The most important time to upsell or cross sell your customers is when the customer is thinking to purchase some product. Suppose the customer is planning to buy ticket for Switzerland but the agent convinces him to buy the package which includes accommodation, food etc. In this way the sales representatives might take advantage of selling. This is up selling during the sale. In cross selling that occurs during sale is that when customer is buying sweater and sales representative offer him the jeans at discounted prices. These Cross sell Up sell services not only help to get the additional revenue but also build long term relations with the customers. It also enhances the customer experience and even the customers likes to come to the company repeatedly.
After the Sale: In this cross sell and up sell is done when the customer has already purchased and paid for the goods and the services. At this point of time you can offer the customers with the special product or offers at the discounted prices. For instance you can do the up selling by telling the customer that they can get 50 % discount if they purchase another lot within 24 hrs. In cross sell after the purchase you can offer them package of complementary products. Suppose they have purchased the notebooks you can offer them the package of gel pens. This helps the company to build long term relations with the customers.