Patric Chan Chan Do Internet Success System Lauch-How To Write Effective Ad-2

This is the second in series from Patric Chan Chan Do Internet

Success System Launch How to Write Effective Ad. I hop e that

you could observe this article exciting. Let us go from beginning to end.

Focus on Them, Not You

When a potential buyer reads your ad, note, brochure, etc.,

the one thing he will be wondering from the opening is:

"WIIIFM(or what is in it for me)"

And if your copy doesn't impart him, it'll land in the

garbage faster than he can read the main head line or hint.

A lot of advertisers do this error. They concentrate on

them as a corporation. How long they've been in business,

who their biggest customers are, how they've spent ten

years of research and millions of dollars on developing

this product, blah, blah.

Actually, those points are important. But they should

be expressed in a way that matters to your potential

customer. Remember, once he's thrown it in the

garbage, the sale is gone!

Whilst writing your copy, it helps to think of it as

writing a note to an old friend. In fact, I often

picture a friend of mine who most very much fits my

prospect's profile. What would I say to convince this

friend to try my product? How would I aim at my friend's

objections and beliefs to help my reason?

When you're writing to a colleague, you'll use the pronouns

"I" and "you." When trying to convince your friend,

you might voice: "Look, I know you think you've tried

every widget out there. But you should know that"

And it goes away from just writing in the second person.

That is, addressing your prospect as "you" within the

copy. The truth of the matter is there are many lucrative

ads that weren't written in the second person. Some are

written in the first person perspective, where the writer

uses "I." Other times the third person is used, with "she,"

"he," and "them."

And even if you do write in the second person, it doesn't

necessarily mean your copy is about them.

For example:

"As a real estate agent, you can take comfort in the

fact that I've sold over 10,000 homes and mastered the

tricks of the trade"

Although you're writing in the second person, you're

in fact still focusing on yourself.

So how can you focus on them? Glad you asked. One way

is towill be on our next article. This is it to day from Patric

Chan Chan do Internet Success System launch. I hope you enjoyed.

Patric Chan Chan Do Internet Success System Lauch-How To Write Effective Ad-2

By: Ali Engin Senyuva

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