Paul Smith's collection

Paul Smith made a name for itself in the men's fashion industry thanks to its anat garde vision

. In the 1980's, David Bowie, Alain Souchon and Tony Blair were constantly seen wearing Paul Smith suits and striped sweaters. Better than an advertising campaign, these men with three very different profiles propelled the brand to an unprecedented level of popularity. In the 1990's, Paul Smith diversified itself by launching a collection for women and children , a jeans collection, watches and even fragrances.

The range of men and women's fashion is noted for its blend of traditional and modern design. One of his most popular designs is a pinstripe accompanied by colored stripes. In fact, stripes are a common sight on Smith's clothes and his line of multi-colored socks are a favorite item with his customers. His other, more controversial, feature is the use of an image of a nude woman concealed on cuff links etc. The menswear is marketed at the men who are fortunate enough to be tall and of slender build.

The Paul Smith shops include locations in Moscow, Milan, Paris, Los Angeles and New York City. There are also stores in the Middle East and Asia, including numerous sites in Japan. The label is made available to over thirty countries.

The designer likes to bring his individual vision to many things and he has produced a range of items for the home. His China Collection includes two full dinner services named White and Stripe. There is also a tea set called Tartan. The rug collection is typically bold with brightly colored patterns. The Paul Smith soft furnishings borrow from the clothing line in the use of the multi colored, mixed with white, pinstripe motif. This range is called Bespoke Stripe and the fabric is 100% wool with six color ways available.

Paul Smith's collection

By: wang chaoqun

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