Pay For Performance

Businesses of every shape and size adopt various methods to promote their products and services

. We are aware traditional methods of advertising like television, radio, billboards and print media, could not be considered as an effective way to promote a companys product. When businesses pay for advertising their products on traditional media, they are not aware their ROI, they were clueless whether their advertisement in these channels would create some lead or sales.

But with the coming up of internet, everything has changed. With the help of a few important keyword or key phrases a marketing product can generate some interest and sales too. The online marketing or internet advertising is based on pay for performance (PFP). It is one of the cost effective ways that advertisers can rely on. When advertisers adopt this method of pay for performance they are aware they are getting value for money product from publishers or affiliate network, who will charge only when a click has been generated. Thus for advertisers there is no upfront cost involved.

In simple words, through pay for performance advertising, everyone involved gets benefited and creates an important relationship. For example, a publisher acquires a proven advertising model which generates revenue, while advertiser gets the instant result of his/her ad, when new customers find their products and lastly consumers get a better deal which they are waiting for.

Frankly speaking, cost per performance or pay per performance could be applied to any internet media i.e. cost per visitor, cost per lead, cost per click, Pay per Search and cost per sale. Some of the reputed pay per performance models includes Google Adwords and affiliate marketing networks like Commission Junction, EBay and Amazon.

Pay per performance advertising gives you instant results. In this internet advertising platform, advertisers are at liberty to adjust their media any time until they are satisfied and start getting leads. In this model, you dont pay for advertising your product or placing your ad, but pay only when your ad generates a lead or click at a reasonable rates.

Pay per performance advertising is of three types viz., search advertising, banner advertising and email advertising. Reputed search engines like Google and Yahoo invite advertisers to bid for a higher listing of their product in the PFP platform. If you intend to look higher in search engine ranking you have to shell out a bit higher fee as charged by these search engines. You dont have to pay for your banner ad in this channel but pay only when a click is generated. However, to be successful in this model, you have to chalk out keywords skillfully. Overall, you are safe with pay per performance advertising.

About SeedCornPPC: Seed Corn Advertising is an online Advertising Network based in Los Angeles, California committed to establishing new business development partnerships and to grow your search network and ours.Learn more about SeedCornPPC by visiting us at http://www.seedcornppc.com/

by: Albert Marrero

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