Pay Per Call Telemarketing: Getting More For Less

Everybody loves a good sale

Everybody loves a good sale. Whenever a shop posts a sign right outside of their shop door or window that reads 50% discount (although 20% off isn't that bad either), people will start clamoring over to that store to buy products or services at a lowered cost. But what happens if that sale will stay on forever? Heck, what if it's not a sale but the prices are lowered down than the usual? Is this even a possibility?

As a matter of fact, there is such a service available for businesses that will increase their sales and marketing production at lowered prices. And without further ado, that service is called the pay per call telemarketing program.

This telemarketing program is a very cost effective lead generation and appointment setting scheme. Why is this so? Well, to put it simply, it is like getting traditional telemarketing services at really, really low prices.

Call centers that offer telemarketing services for lead generation and appointment setting often charge you by the hour or by the month. The pay per call telemarketing program charges you by, of course, per call. The major difference is this: traditional call centers charge you at bulk price. Hence, the assurance for generating leads and appointments will not be that high. You have to depend on the credibility of the call center if they can produce great results.

Through the pay per call telemarketing program (or PPCT), the risk is much larger within the call center side than with you. Many cold calling firms charge around 1 to 2 USD per call. As such, the price for the entirety of the package is quite lower than traditional call center services. Now the explanation as to why the risk factor is significantly larger within the call center's side is due to the fact that they need to work a lot harder to give you the b2b leads and sales appointments.

When you opt for the PPCT program, you are paying for the number of cold calls to be made. But since you are also opting for a lead generation and appointment setting campaign, the call center needs to really work harder to deliver leads and appointments for you. So what you get is not just an ordinary cold calling campaign but a b2b lead generation and appointment setting one as well.

For a clearer explanation, let's do a bit of math on the subject. Since you are paying per call, and one call's price is around, say, 1 USD each, then for a thousand calls you only pay 1,000 USD. It may still seem that the price is pretty steep. However, this is far more cost efficient than outsourcing to traditional call centers that charge a lot for their services.

The services of telemarketing call centers need not have a steep price for quality b2b lead generation and appointment setting services. If price and quality of service are the requirements you want for your marketing campaign, opt for the PPCT program today.

Adam invites you to visit http://www.121directmarketing.com/for more information on pre-qualified sales leads and appointments.

by: adamarmstrong

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