Pay Per Click Advertising (part 2)
The road to success is to learn everything you can about search
engine keyword research. The good news is there isn't a limit
to the quantity of keywords you can add to your bid because additional
keywords do not add additional cost. This transfigure into a lot less
trouble for you because wont be a need to optimize your site to index
a specific set of keywords.
Apparently, some keywords are much more productive than
others are, but they will not cost you anything except time
to set up the account in your pay-per-click bid. Of the popular search
engines that offer pay-per-click, one called Overture support an online
tool that will give you the data on how often specific keywords are
keyed into their search engine. They also offer suggestions for
keywords after you enter a description of your site.
In pay-per-click, the written description is important. You
must understand that the intention of your description is not
to typically attract visitors, but to be very specific so that
only those visitors who are likely to buy your product or service
go to your site. You have to use expert marketing copy to ensure
that your description is both accurate and enticing to attract the
most ideal candidates to your site. This description is your most
powerful weapon to insure that your bid is profitable.
Another vital factor of pay-per-click advertising is
that you continually monitor your bid. It is very important
that for you to take note that the results of the top search
engines which provides pay-per-click advertising, are
Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition
for top ranking is intense, and most often you will find
that the bidding price blow up too high for pay-per-click
to yield a profit.
If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one.
Always remember that when you pay too much per click just to
make a profit, you are in essence losing the bidding war.
Since losing is not tolerable, you need to have a plan in
place to closely track the efficacy of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.
Not only is careful monitoring importnat, but the determination
of visitor behavior can produce priceless knowledge about
consumer motivation, trends, and habits. Expert monitoring
and consumer analysis is necessary to your overall business
needs, and will also insure that your pay-per-click
campaign is a success.
by: Vonnee Chong
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