Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) advertising has been recognised as probably one of the most reliable ways to make money from the internet. When created and managed correctly, you'll be able to let your PPC Campaigns repeatedly drive high-quality qualified traffic to your websites. The key to being successful in PPC advertising is a simple economics calculation, making sure that your expenses are less than your revenue.
All in all it comes down to plain and simple mathematics. Your objective is to spend a smaller amount in advertising costs (Pay-Per-Click charges), then you're earning. Earnings may possibly be through affiliate programs, through your own product, Cost Per Action (CPA) programs or possibly via lead programs.
Let's look at an easy example:
Let's assume you're advertising under a well identified keyword that is going to cost you $0.50 per click. You've research and identified an attractive looking affiliate product you've decided to promote on your website which will pay you a commission of $30 per sale. To hit your breakeven target within this campaign, you will need to make one sale every 60 clicks ($30 / $0.50). If you can manage a conversion rate superior to that, than 1:60, put you in profit, earning you positive revenues, or a positive Return on Investment (ROI). If you make less than 1:60 you will show a loss, negative revenue, or a negative ROI.
There are many Pay-Per-Click marketers doing very well indeed using this method, earning them lots of money online. The great part in relation to a flourishing PPC campaign, is that once you set up a money-making one, it will, on average, continue to remain financially lucrative. This is because the traffic is expected and the conversion rates characteristically remain stable across many industries.
To thrive within the PPC Marketing arena, you need to be aware of a number of principles some of which are:
Setting up PPC accounts
Research aspects (keyword, audience, product)
Landing pages, and
Analysis and testing
Setting up a PPC account
Google AdWords is usually where you begin your PPC advertising campaigns. There are also other PPC Search Engines that you can utilize to drive high quality traffic to your websites. The other "Top Two" are Yahoo & Bing (formerly MSN).
Keyword, audience, product research
Possibly the most frequently asked question is: "which niche?"
Answer: It's not the "niche," but an appreciation of your target audience, your customer. Then identify the relevant keywords to target that audience.
Finding products to promote.
There are many affiliate networks and independent affiliate programs readily available online that are eager for you to promote their good, you'll find pretty much anything you can think of... from air conditioning units to mobile phones, electronic information products, E-books and CD game rentals as I said almost anything you can think of.
Landing pages
Having your own site, allow you to create highly targeted landing pages, focusing on the precise audience and accurately identified keywords for the product you've decided to promote.
Landing pages are quite simply, pages that when someone searching the internet, choose / clicks on a link they go to - land on - the landing page. Owning your own landing pages gives you the freedom to:
test
analyse
refine
Analysis and testing
Analyzing a campaign need quality testing. Testing lets you refine your campaign and in due course improve your campaign conversions and in particular earnings.
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