Pay Per Click- Promote Your Site With A Click

Pay Per Click (also known as Pay Per Ranking, Pay Per Placement

, Pay Per Position or Cost Per Click) is an internet advertising technique that allows a company to list their site at the top of search engine results by advertising on keywords that best describe their product or service. Payments are made only for the times when a searcher clicks on the listing and connects to the companys site. You dont pay to list, you only pay for clicks. An account with a PPC search engine is the best way to drive targeted traffic to your site. It allows utmost exposure, while controlling the amount spent on the marketing campaign.

PPC or pay per click is a service wherein an advertiser selects precise keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser decides the amount he is ready to spend on each click for their listing which results in a visit to their site - thus the term pay per click. Normally, Content sites charge a fixed price per click rather than use a bidding system. But when other advertisers have opted for the same keyword or phrase, whoever is willing to spend the most shows up first and the others following in order. Its a competitive marketplace - the higher you bid, the higher your advertisement will be displayed in the list.

PPC implements an affiliate model, that is, it provides purchase opportunities wherever people may be surfing. This is done by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is well-suited to the web, which explains its popularity. PPC has thus allowed one to instantly pay their way to the top whereas traditional SEO takes a lot of time and effort.

The world of Pay Per Click turned into a multi-billion dollar industry. PPC providers have become more sophisticated, providing enhanced account features that enable you to select which countries you want your ads displayed in and in what language.

by: Geeta Rao

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