Pay Per Click Scams Through Google Ad Sense and Google Adwords Web-site Programs

Pay Per Click Scams Through Google Ad Sense and Google Adwords Web-site Programs

If you're using Adwords or Adsense you must have heard about an emerging business in the underworld of computing called "click scams". But what exactly is pay per click fraud and how is it performed?

Well Ad sense uses a payment mechanism that awards a certain volume of money to a publisher (someone who holds an Google adsense ad banner on their page) every time a person pay per clicks on the said banner. So click scams is the attempt to have people pay per clicking the ads just so that they can obtain a greater profit.

here are people setting up sites for the sole reason of fraudulently generating profit through Google's Google adsense program. These users achieve an incredible number of pay per clicks through many methods, some complicated and sophisticated and some rudimentary and easy.

One of the most complicated is through the use of so called "hitbots". These are automated programs who emulate pay per clicking the links in Google adsense ad banners (there are some that actually pay per click the banners as well).

Google's Ad sense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search.

Another, more rudimentary method is to hire a lot of people in a poor country to pay per click the links on your site. This means these people will actually sit all day and just pay per click links so you can earn a fortune. They come from very poor countries like India, and they're able to do so for just $0.50 an hour.

Of course, there's a problem with this means. Once Google receives a large number of pay per clicks from a single address, the address and the site that had the Google ad sense banner will be banned, and the illicit behavior might even get the scamsster sued.

To prevent this from happening, many people use a large number of proxy servers for the reason of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What's even more daunting is that these pay per clicks will appear to originate from an actual computer so such fraud are really hard to detect.

And don't think this happens only in isolated instances. There is a great deal of illegal activity in this domain.

In fact there's so much that if search engine companies don't increase their security with such programs as Ad sense, such criminal behavior could become more become even more damaging.

Google has a very strict policy regarding pay per click scams, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement.

It is estimated that more then 20% of the pay per clicks that follow an Google adsense link are just done in order to get money from the person paying for the ad. Some people believe the number of fraudulent clicks to be even twice as large.

There are a great deal more schemes involving pay per click scams, such as groups of Adsense publishers clicking each other's links (which is referred to as "clicking rings", or spamming people so that they pay per click such links.

Despite Google still holding pay per click scams on a leash, the phenomenon is surely raising concerns for the marketers on Google adwords, but despite this plugging with Google's Adsense still remains more successful for the advertiser, as opposed to traditional untargeted plugging schemes.

There are some means of protection against such schemes and all marketers should be savvy enough to employ them. Many sellers choose to avoid the content network all together for fear of click scams.

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