Pay Per Click Versus Pay Per View

Pay Per Click Versus Pay Per View

Pay Per Click Versus Pay Per View

Setting up advertising campaigns can be a great way to tremendously increase traffic to your blog or website. There are two ways in which one can effectively set up these campaigns, and these are using pay per click and pay per view strategies. The questions that most people ask is which one among the two strategies is more effective that the other. Let us start by understanding how the two strategies work so that we can be in a better position to address that issue.

Pay per click is a strategy in which you have your website's link posted in an advert on another website and you pay for every click on that link from the other website. The essence of doing that is to take advantage of high web traffic in the website hosting the advert. Google AdWords is a major player in the field of pay per click advertising and this is what many marketers are using to increase traffic to their sales websites.

On the other hand, pay per view is an advertising strategy in which the owner of the website to be promoted pays for the number of times their website is viewed. The viewer does not have to click on anything in the targeted website.

This strategy is usually undertaken with the aid of adware. Adware is advertisement attached to free software that a user willingly installs in their computer. Every time the user runs the free software, visits a given website or searches a specified keyword using any search engine, the website being promoted pops up.

Each of these strategies has their own advantages and disadvantages. Most marketers consider pay per click (PPC) as a more effective method compared to pay per view (PPV). However, if you use this method to increase traffic to your site, you will need to monitor it closely. Failure to do this may lead to huge expenses being incurred.

To ensure that you do not spend more than you intended, you should set up an expenditure limit. The limit you set could be for the entire advertising campaign or for each day. If you set a daily limit, your advert will be appearing daily and viewers will be able to see it as long as the limit is not reached. When the limit is reached, the adverts stop appearing and this is the same thing that happens with a limit for the entire campaign.

The fact that you pay for clicks leading to your website is both an advantage and a disadvantage. It is an advantage in that you only pay for clicks from interested people. The disadvantage is that anyone could click on the advert; even kids just browsing the internet.

PPV, on the other hand, is by far a more affordable strategy to increase traffic as compared to PPC. This is perhaps the major reason why most website owners are using the strategy. However, many people who use this strategy confess that some campaigns are never successful. They only stick to the strategy because it is cheap. Another disadvantage is that users may only be interested in the free software and not the website being promoted. You will be paying for the views that such users make on your website even though the website just popped up on them without their initiative.

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