Pay Per Click (ppc) Advertising Converts Better Than Google Adwords
Discover a new resource that converts visitors to customers!
Nothing is more frustrating to an eBusiness Professional than to put together an advertising campaign and have it fail. I have spent millions of dollars on Pay Per Click advertising since 2004 and I have had a few losers along the way.
Google Adwords has cost me a lot. I cant deny it. I have lost tons of money on Google Adwords only to have marginal returns at best. At one time I swore by Google Adwords, but not anymore.
In recent years I have struggled time and again to make Adwords profitable but in any niche that I go heavy into, I have struggled to make Adwords work for me. Im just being honest.
If it wasnt for the other advertising methods that bring 4, 5, 6:1 ratio return for ad dollar, I would have gone broke long ago. Thats the real deal and I dont think most marketers want to admit what it really costs them to play the Google Adwords game.
In 2004, I sold a $47 product and I could get clicks for $.35 cents each and converted one out of three people. Those days of Google Adwords converting that way are over and done.
Now that same campaign would cost me $1.85 2.30 per click!! Thats the price of fame people. Google Adwords became the method of choice and now, you cant get the same click for under $2.00 no matter what you do.
Yahoo and Bing (Microsoft Adcenter) arent much better to be completely honest. I have struggled with both since 2006 and neither of them have been able to provide me the kind of traffic I could rest assured would be there day after day.
You can come up with the best products and services on the market but if you cant get traffic to your offers, you dont make a nickel. Thats reality. If your advertising costs you as much as youre making, then youre working for the advertising company.
While Im happy for Google, the average eBusiness Professional now has a harder time promoting products. On the one hand you have higher costs for advertising and on the other, price pressure from a tough economy so getting more money per customer isnt really an option.
The only answer is to find alternative means of advertising. I think Microsoft Adcenter made a fortune off of unhappy Google Adwords customers hoping Bing would rescue them from their traffic woes. It never happened.
At last check, those same keywords would cost me $1.65 - $2.05 with Bing! So much for a more competitive choice! Im sure glad Bill Gates gets to give away 65 Billion dollars but that doesnt help me feed my family!
So when people ask me about getting traffic now, I no longer recommend Google Adwords or Microsoft Adcenter (I NEVER recommended Yahoo and never will) but instead I send them over to a one main place. Internet Ad Center (www.internetadcenter.com)
Why do I recommend the Internet Ad Center? Because unlike Google adwords, they have a closed network of sites that they keep private arrangements with. They operate under the radar and have been a great value by comparison to Adwords.
Unlike Google Adwords which is fed by both Search and Content (Adsense) sites, the Internet Ad Center uses a private network of sites (100,000) that are not visible to the public and cant be manipulated and the big thing is this less click fraud.
With the advent of Google Adsense and similar programs, everyone and their brother put up sites with less than high quality genuine traffic. Sure they would get you clicks but the quality of the site that the click is coming from makes a world of difference between a real customer and a fake click or a random surfer.
I dont mind paying for a click from a real person who is searching for a solution but I dont want to have my ad on some random page just created to make the owner of the site money with Adsense and not really be targeted to my target market.
In dozens of categories, Ive seen consistent results from the Internet Ad Center because from what I can tell, the network of sites they allow ads to run on are authentic content sites and not just put together to generate adsense revenue as so many Google sites have been.
These sites have to pass traffic and quality tests that you dont have to pass to be on the Google network and I like that its a private network. You cut down on click fraud this way in my opinion.
Your competitor cant necessarily find your ad and deplete your ad budget and other wonderful tactics that work on Google Adwords, Bing, and Yahoo as well. Instead, the network protects its advertisers and after 4 years, I wont use any other network.
If youre looking for a place to test advertising, you may wish to see what I mean. I have been able to capture clicks for keywords that on Google would cost $1.85 - $2.10 for just $.45 per click and they are real people with authentic interest. I can live with that.
If I have to pay for clicks, I want them to be real people who have a real interest in what I have to offer. Thats why I use the Internet Ad Center and recommend them so highly.
by: Michael Peterson
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