Pay-Per-Leads: Results-Oriented Direct Marketing

Pay-Per-Leads: Results-Oriented Direct Marketing

Time is a necessary commodity. In the IT industry, this takes on a very real dimension, particularly in generating IT leads. This is no laughing matter. An astonishing number of small and medium scale IT and software firms are forced to give up as the number of competitors increase as the number of their clients regularly decrease. Some can be attributed to lack of innovations and development of new IT products and services, but most can be traced to the lack of customers needed to keep it afloat.

For many of these cash-strapped but promising firms, the need for an effective means to reach out to their target market is a very important concern in their lead generation campaign. For this reason, perhaps it would be a better way in advertising if they employ a direct marketing approach to things. And if it is direct marketing that's being considered, then pay-per-leads might just provide the needed answers.

Now what is pay-per-leads, and how can it contribute to generating IT leads?

Pay-per-leads is a telemarketing model where the clients only pay for qualified leads generated by their outsourced telemarketer. This is set-up is a great method for businesses to generate quality leads without the added burden of paying for some lengthy telemarketing campaign. Results are the aim in this model, and these results must be good ones before anything gets paid to telemarketers.

There are several advantages under this model that makes it an attractive option for IT firms. First of all, leads generated are the only ones paid by the client. This means there are no excessive set-up costs, no additional fees charged just to make a search go, and there is definitely no disputes over how much to pay telemarketers. Also, since only quality leads are paid for, frauds are minimized and the clients have a greater chance of converting these leads into a sale or a closed deal. Third, the entire campaign can be stopped by the client once the desired number of IT products and service leads has been reached. This is a departure from earlier models where the campaign could take weeks or months to produce results. Lastly, agent quality is assured. Since only good leads are paid for, telemarketing firms would make sure that only professional and qualified agents are placed on the campaign. This assures the client that they are getting only the best service from their outsourcers. Plus, performance can be better monitored.

Pay-per-click service is fast becoming the advertising method of choice for many IT firms in search of software leads. This can be best explained by its simplicity and effectiveness, not to mention its relative cheapness compared to other strategies. For companies who cannot afford to spend a lot on long-term campaigns, or in need of immediate leads, this method would do well for them. Not only will this benefit them in the short run, this would also enable them to find prospects fast. This could then easily be converted into better closing rates and actual sales taking place.

This tactic has been used for many years, and although it has earned its fair share of faults as with other systems, the benefits that it promises to give enterprising firms are undeniable. Despite the flaws, pay-per-leads remains as viable as ever. No other direct marketing technique can rival it for its efficiency, rapid results, and affordability. Truly, this marketing method is without doubt the ideal partner for small and medium scale businesses in search of a better way to expand their market, and in effect, increase their chances of staying in the business game.

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