This tactic has been used for many years, and although it has earned its fair share
of faults as with other systems, the benefits that it promises to give enterprising firms are undeniable. Despite the flaws, pay-per-leads remains as viable as ever. No other direct marketing technique can rival it for its efficiency, rapid results, and affordability. Truly, this marketing method is without doubt the ideal partner for small and medium scale businesses in search of a better way to expand their market, and in effect, increase their chances of staying in the business game.