Pay per click
Pay per click
Pay per click
Pay Per Click (PPC) is an internet advertising model used on websites in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keywords, phrases relevant to their target audience. Content sites commonly charge a fixed price per click rather than use a bidding system.
Pay Per Click is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence it is titled as "pay per click."
In a Pay Per Click agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.
Key benefit of Pay Per Click (PPC) Campaign
Quick to launch
Instant Results
Easy to track and measure conversions
Budget Controlling
ROI (Return on Investments) Assessment
Traceable Advertising
Determining Cost Per Click
It is the amount of money an advertiser pays search engines and other internet publishers for a single click on its advertisement that brings one visitor to its website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing.
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term.
Flat-rate Pay Per Click: In this model the advertiser and the publisher agree upon a fixed amount to be paid on each click. In other way the publisher can offer different rates to the advertiser depending upon the areas of the website used for their advertisement content. The contents of the website also put its impact on the costs as if the contents of the website are of such nature which attracts more visitors the rate of advertisement over such website should be reletively high and vice versa.
Bid-based Pay per Click: In this model the publisher announced to host an auction of his website place where the advertisers can place their ads. All the advertisers send their highest quotes for using such place on the website to promote their products and services.
What is Pay Per Click Advertising ?
Pay Per Click Ads is largest and most popular form of Internet advertising in which advertiser pay only for those who click on your listings which means pays per click, each clicks on their ad and links to the landing page. It is used on search engines, advertising networks, and content sites, blogs, forums etc
Main involved providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. The main goal of advertiser should be highest ROI which means highest income with less money on Pay Per Click ads.
Pay Per Click Management
Pay per Click and is basically an enhanced model for advertising that can be effectively used on blogs, search engines like Yahoo or Google and other online networks. You bid the amount you are willing to pay per click. The higher the bid, higher is the chances of your ad appear more in the search engine results. Pay per click advertising is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads.
Pay Per Click Management Services
Successful pay-per-click campaigns offer amazing returns and brand-building opportunities.But every campaign needs to be managed and this takes a lot of time. Bid wars get very heated, bid gaps can appear many times in just one day. This pay per click management services provides the advertisers a concrete steps to improve their marketing procedures as well as content formulation that will attract more users to click their ads. This kind of consultancy services are widely used by those advertisers who cannot keep close eye on their marketing procedures over the internet. This kind of pay per click management service ensures that your campaigns are targeted, affordable, and accountable, building brand presence and generating leads at a competitive ROI. For such services the advertisers have to spend some money but it is affordable from all respects. Effective Pay Per Click services are very important to achieve visibility in all search engines especially when your company is in a competitive market.
Pay Per Click Management Methodlogy
Every firm that is providing a pay per click management consultancy to its clients must have follow some pre defined methodlogy as every click costs money. This is utmost serious task for such consultancy firms to serve their clients with the best solutions ready at all the times, as these firms ensures their clients high ROI. Following are the points that every consultancy firm should make its base in providing assisstance to their clients in pay per click areas.
Picking up the right targeted keywords for PPC Campaigns.
Development of attention grabbing creatives like titles and description for the PPC Ads creation.
Maintianing the costs per click as low as possible.
Tracking the campaign results on daily basis so that necessary steps should be take at appropriate time.
Updating the client about the progress of his campaign.
Search Engine Optimization(SEO) Vs Pay Per Click (PPC)
In Search Engine Optimization (SEO), advertisers submit their Web sites, which are then indexed and ranked based on a number of different factors decided by the search engine. This process of search engine optimization (SEO) is time consuming, and it often takes a couple of months to see results. We ensure the best possible results for the Search Engine Optimization campaigns that we do but there is no guarantee of top placement within the search results.
With Pay Per Click campaigns, the listing process can take as little as a couple of days, and advertisers can determine the placement of their listing within the search results, depending on how much they are willing to pay.
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