Pepsi Promotion And Endorsement By Bollywood Stars

Like all other major players in the consumer market

, PepsiCo too uses Bollywood as leverage to get its products to sell. Over the years they have had many famous faces enticing the youth of the nation to purchase this drink.

Like all other major players in the consumer market, PepsiCo too uses Bollywood as leverage to get its products to sell. Over the years they have had many famous faces enticing the youth of the nation to purchase this drink. Their new approach however is a bit different. The launch of the latest Pepsi promotion youngistaan concept has now branded Pepsi as a cool drink for the young.

Celebrities make it popular

For most people, in India or abroad, watching their favourite movie star or personality endorse something always acts as a temptation or a green signal to go out and buy it. The same logic holds good when it come to a Pepsi promotion. Over the years PepsiCo has used Bollywood personalities to endorse its most sought after drink Pepsi. The faces may have changed depending on who was the most popular at a given time but the concept still hasnt. A large part of the popularity of the drink is due to the celebrity who endorses it.

The promotions work both ways

A Pepsi promotion is not only about endorsing a drink. Everyone involved greatly benefits from a campaign of this kind. For the marketers it boosts sales and therefore profits. For the celebrities Pepsi endorsements means a whole lot of money. Hence it is a win-win situation. There is always a huge amount of money involved when a Pepsi ad is created.

It is all about the glamour and hype

Celebrities do a lot for a promotion no matter what kind it might be. Adding a celebrity to endorse a product ensures that the product catches the attention of the person watching the advertisement. What helps even better is if the celebrity is someone that the target audience relates to. A fine example of this concept is, Ms Dhoni. The bigger the celebrity or the higher the ability for him or her to relate to the target audience, the longer the effect of the promotion will be.

There has to be constant change

When it comes to the consumer market, the advertiser and marketer is aware of the fact that it is a very fickle one. What catches their attention today might not do so tomorrow and hence any promotion that is created should be good enough to last a while. However fresh faces are constantly needed and this is the reason PepsiCo has so many brand ambassadors, Ishant Sharma being one of them.

by: Charles DIckens

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