Perceptions and their influence on web traffic

Perceptions and their influence on web traffic

One of the key characteristics of today's world is that all spheres of life are interconnected with one action affecting another. This interconnection is underpinned by a larger premise that the social aspects of life affect the technological aspect of life in terms of how people perceive the use of the internet. In other words, how people have been socially constructed to perceive the internet will either help increase traffic or not.

There are clichs that do the rounds especially in research organizations and higher learning institutions. One such clich is that material from the internet is not reliable as it often has no accurate scholarly sources.

This is further corroborated by a subconscious thought pattern that has its roots in the conventional academic system where students are socialised that any material that is not from text books is unreliable. Of course not all websites provide unreliable information. But the perception of any website as one that offers unreliable information will not increase traffic to it but rather decrease it.

In order to avoid falling into this negative categorization, website administrators must not rush to post information as fact if they cannot verify it when questioned. Sticking to information that has reliable sources to back it up is a sign of respect and value for visitors to the site and will increase traffic. There are also ways of positively taking advantage of such beliefs for instance, websites that target students will see increase traffic if their content is based on academic books.

There are websites that are perceived as simple duplicates of other websites and this never comes across positively. For example, a person may go ahead to create a website on tourism and travel just because they heard someone had created one and they were making good money as a result.

If they go further to copy the business model and even the content of the website they consider successful, it will only b a matter of time before such duplication becomes apparent to visitors to the site.

With that, visitors will be put off the website and prefer to go to the original' website. There is no harm learning and borrowing from a successful business model however, this must be supported by intense research for one to weigh the pros and cons as well as cultivate their own target market.

Another common perception' effect is the belief that the website with the most viewers is the best. This works as a virtuous cycle for popular websites since every increase traffic for the particular website feeds into attracting even more visitors to the site.

What all these different angles show is that perceptions and socialisation are a major factor if a website owner wants to increase traffic.

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