Persistence and Perseverance

Probably more than any other business, I would say that everyone who is successful

in the Internet Marketing business has demonstrated the quality of persistence. If persistence can be defined as "keep on keeping on," that fits successful internet marketers to a "T'

So what is it about persistence and perseverance that has so caught the attention of man down through the ages? Because it works, that's what.

Here is something from Ray Kroc the founder of McDonalds:

Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful individuals with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.

There it is right there. No matter what happens, you are not beaten until you say you are beaten. The absolute worst thing that you can do is give up. You will never forgive yourself.

Vince Lombardi the great football coach:

Once you learn to quit, it becomes a habit.

So don't quit. Most of us here, me included, are struggling to make a go of it on the internet with varying degrees of success. The examples of people who have made it are all around us so it can be done. Somebody said the other day "a Guru is just someone who started before you." I believe that.

Here is Hank Aaron, who a lot of people think was the best hitter in baseball:

My motto was always to keep on swinging. Whether I was in a slump or feeling badly or having trouble off the field, the only thing to do was keep swinging.

Keep swinging. We all know that it is the answer, don't we? That is persistence. How about perseverance? According to Newt Gingrich:

Perseverance is the hard work you do after you get tired of doing the hard work you already did.

I am sure many of us have spent hours trying to do something which is actually pretty easy, I know I have many times, but when you battle through it and it gets done the way you want it done, you forget how long it took. But if you give up on it, you feel frustrated and upset. That is the time to come back and get it done.

Donald Trump:

If you want something done you'll find a way. If you don't want something done you'll find an excuse.

So there you are. Just remember:

As you make your way through life,

Let this ever be your goal.

Keep your eye upon the doughnut

And not upon the hole.

Persistence and Perseverance

By: Brian Ripley

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