Let's say you've done a pretty good job of marketing your website. You have your site optimized with SEO. You have all your keywords in place. You got all the meta tags saying all the right things. You have back-linking and even use CPC to get more visitors to your site. You have a nice listing on the search engines and you do have traffic to your site, but they come and then they go away in the blink of an eye. What you need is a person on your website. A virtual actor, who is a person who walks on your website and is your person on website. Because you are getting people to your website with all your hard efforts to get them to visit it, the last thing you want is for them to rapidly leave. You need a way to keep them interested and make them want to stay on your website long enough to have a chance for your marketing message to actually work.
That's where a person on website comes in really handy. If you put a person on your website you are more likely to have your web visitors stick around to see what you have to offer. These people are virtual actors who know how to deliver a message that is interesting and compelling and that is what you want. If every time you pay for a click of someone to visit your website you want them to either buy something from you or become your future customer.
It is far more interesting when a person sees another person on your website than if there is little that is interesting to look at. People are fascinated by other people. Remember the old prank of standing on the street corner and looking up? Soon others will be looking up also because they are wondering what you are looking at. It is the same thing with using a person on website to present the message about your products and services. If the web site actor is interested in what your message is, then your web site visitors will be interested also. Your virtual host can guide them or direct them towards what you want them to do. They can offer specials or explain how to find out more about your company. The possibilities are endless.