Personal Ambassador Training The PAT Answer to Networking
Personal Ambassador Training The PAT Answer to Networking
We have learned that it is possible by focusing our networking tactics and by setting a good example to get our network contacts eagerly giving referrals on our behalf.
* We did our homework in identifying businesses that complement our services our expertise.
* We confirmed that they are a good match themselves or have access to the markets we seek.
* We demonstrate through our sincere questions, follow up and referrals exactly how to do what we need done!
Now our networkers are champing at the bit to make us feel the way we have made them feel! Valued!
Wouldn't it be wonderful if you had your own well-trained team out there searching for and finding the perfect client for you?
A Personal Ambassador is dedicated to improving your business network because they know, like and trust you. All of this happens without classes, exams or despite the automatic nature, you can't be haphazard about it. Your Personal Ambassador is totally dependent on information that you have provided.
YOU'RE THE TEACHER: WHAT DO YOU KNOW?
You have established a connection with your own personal ambassador. You now need to make sure they have the information to network on your behalf and that they can repeat your benefit statements when faced with the following questions: Why should someone consider buying your product? Why should they take time to listen to you? What are they gaining by giving up their time for you?
Here are four exercises that will give you the answers to these questions. Don`t assume you know the answers. Don`t bypass the exercise. If you don't take the time why should someone else?
1. List the 10 top features of your product, service or company
2. Write 5 advantages provided by each one of these features
3. Write 3 benefits of each of these advantages
You are now in the zone and ready to
Write 10 characteristics of your ideal client.
YOU'VE GOT CREDENTIALS: What's YOUR benefit statement?
If you don't believe in your product or your services, neither will anyone else. Believing is one thing. But you must be able to communicate that belief with enthusiastic conviction, while being as brief and professional as possible. You will be asked what you do and you have got to go beyond simply stating your profession. Instead of "I'm in accounting" you reply "I am the best friend of people who like to live well, work hard and save their money for the important things in life." "I'm a freelance writer" may produce yawns but you'll be on the "go to" list if you ask, "Have you ever met somebody who was facing a blank page and starting to panic? My clients don't have that happen."
Whether it's on the phone, or when you're visiting a business, or when you're knocking on doors, you must be ready to say who you are, what you are offering and why anyone should care. Your initial benefit statements should intrigue others so they will chat with you rather than move on or, worse, move you on.
YOU'VE GOT AMBASSADORS: WHAT'S IN IT FOR THEM?
No doubt it feels good to know that you made a good impression. Will they do the same when they are inspired to share your name or talk about your company and your services? They have already taken the first step. They are interested in you and, hopefully, your success. This happened because you were interested in them. You set a fine example by being ready at the drop of a frown, concern or outright whine to offer a solution. Your personal expertise is theirs for the asking and you are ready to back them and yourself up with what I call a networking training kit. It may vary depending on the field you are in but at the very least you have lists of keynote speakers, caterers, websites and blogs that serve your target market. Haven't you always wished you had these things at your fingertips? Teacher teaches yourself. By taking fifteen minutes of focused research (a half hour at the most) you can save hours of panic before a looming deadline and set yourself apart from the masses at the same time. When was the last time someone handed you this information for free? How did you feel? How would you feel? If you start this exercise and get stuck, call on your own network. Who do you already know that has this information? Give them a call. Let them know you value their experience and ask if they could suggest a name or two for your list. Not the WHOLE list. Just a name or two. Ask them for permission to add their name to your experts list. It wouldn't hurt if you had a name to share with them that fits with their needs. Everybody benefits. Awesome!
YOUR CLIENTS: WHO'S GOOD? WHO'S BETTER? WHO'S PERFECT??
The message is becoming very clear that you must know exactly who you are looking from the outset. It is counterproductive to help people to send clients your way, if they are sending ones that you either can't service or don't want to serve. You must define the parameters. Tell them how you have learned what people match with you and what ones don't pan out. Learn to describe your client pool. If you do this in a memorable way, your Personal Ambassadors will know how to separate the "Best" from the "Also Ran's" and you will effortlessly connect with your target prospects.
BE A PERSONAL AMBASSADOR
The absolute best way to learn to train your Personal Ambassador is to be one yourself. The adage, "Learn to do by doing." will help you refine what you need to know. Here's hoping you find exactly what you're looking for.
Thank you for tapping in to "PERSONAL AMBASSADOR TRAINING - The P.A.T. Answer to Networking."
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