Personal Brand Positioning Done Through Article Marketing

Brand name positioning is about cutting out a niche market and posturing yourself as the go-to person in your field.

As an expert in serving small business owners brand themselves online, my responsibility is to instill trust and confidence in the customers that I work with.

One of the ways I do this is by composing articles that not only inform others about the intricacies of branding themselves online, but also positions me as the expert at the same time.

For example, once I have written an piece that is quality content driven, I submit it to an article submissions site for their consideration. Submission sites act as matching services that will take my article and post it to a lifesize searchable database.

That database is then browsed by thousands of report publishers eager for new and relative content to post to their publications.

If an piece is selected for one of these large newsletter publishers, then it can be blasted to hundreds of thousands of viewers at the click of a button, sky-rocketing the influence of the original author and creating an incredible opportunity for credibility. And, with each article including a link back to the author's site, it provides a free opportunity to attract needed traffic as well.

Writing successful articles takes a little know-how to get started, but once you have mastered the key tips below, you can be assured of extraordinary success.

1) Use your keyword in the title, first paragraph, the body, and the last paragraph of your article (in the case of this article, the keyword is "brand positioning".

2) communicate to the audience by giving quality information - not a sales pitch.

3) Write an article of 400-600 words. This is the ordinary length that is considered "enough without too much".

4) Speak to the audience by engaging them with relative information.

5) Use bullet points for quicker viewing by your reader.

6) Write systematically. Commit to writing and submitting articles on a regular basis so that you become known as an expert writer.

With a little practice and consistency, anyone can become a published author.

In the end, personal branding can be boosted through the use of article marketing. Incorporating article submission sites into your article marketing strategy can boost your influence and success in your own discipline. Good luck!

by: Jan Walker Pinnington

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