Can you remember when every business had a match book with their name, logo and phone number printed on it? You could walk into any bar or restaurant and find a bowl of personal branded matchbooks sitting ready to take away.
Well time have changed and matches are no longer in the demand that they once where.
Today, personal brand apps for your smartphone are fast becoming the new matchbooks.
Personal branded apps for your smartphone have many advantages over the Personal branding on Matchbooks. Instead of lighting up 20 times and then throwing the advertising away away, your customer carries your personal branding app on their phone day-in, day-out.
You need to create a personal branded app that allows your customer to get it out and use it weekly.
It's amazing the type of one-on-one relationship you can build with you prospect via an iPhone app, you essentially have something that is helping your prospect for whatever reason that carries your personal brand. Your customer is carrying you around with them in their pocket and they call on you when in need.
Who thinks this could be a good thing for their business?
An added benefit is the ability to send useful information and special offers via your personal branded app to your prospect. It's a a two way street.
The same rules apply. Never 'spam' your prospect with useless information or "push" your product. Otherwise they will eventually develop a bad feeling over your personal brand and delete it from their iPhone (and you from their mind)
You have to continually improve on the following key criteria:
a) Continually Improve your Personal Branding App to add value to your Prospect
b) Ensure you Update your Prospect on Offers and Specials your Personal Branded App can give them.
If your company can achieve this then your Personal Branded app will be a success and you will be in the forefront of your prospects mind when they choose to make a purchase.
Innovation is everything in marketing and your reputation is on the line, so ensure you have a useful idea for your Personal Branded App and go for it!