Personal Branding And Determination

When developing your personal brand you may encounter many obstacles and apparent failures

. Instead of focusing on the negative aspect of these experiences, focus on the lessons learned from each experience. If you tried something and it failed to give you the expected outcome do not focus on the failure, focus on the lesson learned.

Much of one's success is how you decide to react to the failures that come your way. One of the biggest mistakes a person can make is taking a single failure and saying, "I am a failure." If you fail to recognize the learning potential with each experience you are losing out on one of the best learning processes of life. Even the best baseball player loses more than he wins when he's up to bat. Any baseball player would be happy if they could lose only 70% of the time.

Personal brands, like big brands, face a lot of scrutiny when mistakes have been made. The difference between successful brands and unsuccessful brands is the way that these mistakes are handled. For instance, these are just a few of the greatest men from our history who have faced multiple major failures only to learn from mistakes and persevere: Walt Disney was fired as a newspaper editor; "he did not have any good ideas". He also went broke seven times. Now his legacy is known throughout the world as providing quality, unique entertainment and legendary ideas to the public.

Sir Isaac Newton was a complete failure at the family farm; only then was he allowed to pursue a formal education. He is now considered to be one of the most influential people in human history. Abraham Lincoln failed at being a businessman and thirteen political campaigns. After so many failed attempts he finally became the 16th president of the United States of America and led the country through the American Civil War.

Thomas Edison finally invented the biggest leap in light bulb technology being the first to use a carbon filament in 1879 after many failed attempts and 77 years of previous research and inventors failed attempts. This only paved the way for our modern lighting and contributed to Edison's 1,093 patents.

Each success is paved with many failures, both of your own and of others. If you try to skip the failures much of the knowledge will be skipped as well. The best way to stay on top is to have a solid foundation. This foundation only comes with having the confidence that each "no" brings you much closer to your "yes".

I have found that every time someone tells me I will fail at a thing; I am only more motivated to succeed. Keep learning from your mistakes and others' to find your success.

by: Bradley Hess

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