Personal Travel Assistants

Introduction

Introduction

Personal travel assistants will become increasingly important and ''sticky'' applications for urban mobile users during the next few years, but much of the benefits will flow to Internet application providers rather than the mobile industry.

Highlights

One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase

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Table of Contents :

Executive summary

In a nutshell

Key messages

What is a personal travel assistant?

Functionality to help plan and execute journeys

Why are PTAs important?

A royal road

PTAs and the mobile industry

PTA deployments

Still room for development

Market drivers

Why PTAs are in demand

Market barriers

Catering to traveler decision making

Supply-side barriers

Limitations of the search paradigm

Realtime information is lacking

Limits to existing geographical information

Enduring problems with mobile devices

The future of personal travel assistants

Integration of mobile, PC and Web

List of Figures

Figure 1: Components of a PTA

Figure 2: The amAzeGPS

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