Personalized Printing differentiated printing" the difference
Personalized Printing differentiated printing" the difference
Differentiated printing discri minate printing This is the last two years from the foreign media to the new words emerge. Differentiation is not a new printing technology, it is only appears in the United States and Japan, a new printing market strategy, technology has a profound meaning, it plainly, it is a printing industry aggressively pursue new technology brand. The new technology, new equipment continues to develop, market supply and demand as early as the fierce competition than ever, as long as there is money to introduce new equipment, the adoption of new technology, who can obtain the proper quality.
Quality service with the original model, has been unable to keep old customers and new customers to please. Equal strength in printing enterprises, to explore different means of his business-quality results can clearly show the differential with other printing companies, in order to win customers, and this is the reason introduced differentiated printing. In fact, it reflects a business's new ideas, new weather, new schools, pregnant with encouraging prospects. Personalized Printing personalized printing With electronic publishing, cross-media technology, recently printed in the traditional market, The rise of personalized printing. In fact, in the printing process, the printed image or text can be predefined content and format of the constantly changing, so that the provisions of the printed impression, Demand Request printed materials are printed with different images or text, each print can be paid for its specific objects Design And printing. Personalized printing on demand printing has become the main characters, this is because the printing company has been aware of the need to keep customers for their development of new technology brands, on the other hand, customers are increasingly emphasized the promotion of market economy's own personality.
At the same time, Digital Printing Impact the progress of the traditional printing market, one of its features is the ability to achieve personalized printing. Increased commercial activities, consumption levels, and promotes the personal scope of application of the rapid expansion of the printing. Such as product promotion single, large restaurant menu, passes, greeting card, invitations, mail-order Advertisement Single, awards, corporate image design manuals. Personalized printed products with a wide range of social needs. To Japan's printing market, for example, analyzing the substance of what it is. In Japan, four-color plate +175 Line Screening of procescolor's market share has been compressed to 40% or less, while the remaining 60% differentiated been seeking share in emerging technology brands. Such as multi-color printing (multicolor), which is more than 5-color printing. 5-color printing but CMYK + Silver, reflecting metal tune, very well received by customers of 6-color printing (hexachrome) is a CMYK + orange and green, features except black and blue, the other contains a fluorescent pigment ink, so colors bright. A 6-color printing, mostly supplemented by 230 line screening, which has become the pursuit of an effective means of differentiation. Used in printed catalogs, menus, comic books, animation and Toy And so on. 4-color CMYK + RGB 7-color printing (super-finecolor) plus one spot color (gold, silver or dark brown), 8-color press to print, it can highlight the printing effects, and more for the Indian securities, checks, lottery tickets, etc. In order to prevent the emergence of moire, usually FM screening. In addition, in order to seek differentiation and the pursuit of high value-added, high-fidelity printing (Hi? Ficolor) of the printing is an effective means indispensable.
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