Pets As Costumers Marketing And Advertising
Those pets which are deemed as treasure by their owners
, from the standpoint of making profit, are comparable to individuals. They have become one of the most coveted potential market segments by the businessmen.
A single American girl Laura has a beloved Chihuahua dog, Tony. Simply because she does not live with her parents, Tony is her most intimate buddy that she takes him wherever she goes. Last weekend, she went to NY for two days and she took Tony as well.
How can Laura solve the accommodation problems of Tony? There is no need to be worried about since NY has various puppy restaurants that are specially designed for dogs, also has some theme restaurants that people can have dinner with their pets. In the afternoon, Laura took Tony to a pet beauty parlor after he had a wonderful time in the park. At night, Laura walked into the Soho Grand Hotel in SOHO district, holding Tony and carrying the snacks ordered at a pet shop. The popularity of this famous hotel was enhanced greatly because it was Pet Allow. The rooms have some particular designs in decoration for dogs so that they are treated as customers. They had exclusive bath, bedding, toys and puppy biscuits that are served at any time. Regardless of the rooms are pricey that it is almost 250 bucks for a room a night, people today in no way end coming in.
Therefore, inside the vision of businessmen, Tony is hardly different from a man-customer from the point of making profit. The only distinction is that his masters may possibly be more generous to pay his bills that hers.
With the development of the times and the pace of life continuing to accelerate, a growing alienation of people drives them to pay more attention to their pets. Thus, the pet industry is rapidly developing and formatting a prospect of the sunrise industry.
According to statistics, the U.S. is a pet big country. The sale of
pet products in America was 31 billion U.S. dollars in 2003 and climbed up to 34 billion dollars in 2004. Deducting the effect by inflation, the sale increased 68% in ten years. It is predicted that it will have a more than 6% per annum rate of increase in the next few years. The sale of pet products has jumped on, exceeding the toy sale and candy sale. 66 million Americans told that they would buy Christmas presents for their cats or dogs, such as
pe doll,
dog coat, etc., 23 million people would celebrate their pets birthday, and even the well-known fashion brands Gucci and Burberry have launched pet related products. These showed that the pet market forces should not be overlooked.
Generally speaking, pet marketing has two mainly aspects which are selling pets for money and relying on pets for money. The former is easy to understand that is a one-time consumption with higher margin, but the current market competition is more severe. How can the entrepreneurs win in the competition? Being distinct may be a good way. Everyone is selling similar pets, why not being innovated to sell some less common but awesome pets?
For example, Germany has ever set off an "ant hot", Martin Sebastian, the owner of a pet store in Berlin, made a big money on it. He could at least sold two Ants Tribes per day with each one worth 126 dollars. In fact, this is not considered a special case, the new faces on the pet market, such as lizards, crocodiles, and scorpions are very popular.
by: canton fair trading
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