Philippine young singer star Charice attempts to win over American audiences

Charice has won over the mom market.

Charice has won over the mom market.

The teen wunderkind from the Philippines has been wowing music listeners with her huge voice and Celine Dion covers on "The Ellen DeGeneres Show," "The Oprah Winfrey Show" and other shows the past two years.In May, she made an appearance on Winfrey's show for the fourth time.

But now, as she launches her self-titled debut album, Charice finds herself with a problem as she tries to translate her success with an adult target audience to her peers.

"I've been singing huge songs, and this is the really the first time they are going to hear me sing Justin Bieber-type of songs, Miley Cyrus-type of songs," the 18-year-old said recently in heavily accented English. "I'm just excited for all the teenagers to hear my album."

Had Charice come along around the era of Dion or of Whitney Houston, two of her idols, it might have been easier to make that move. In those days, big-ballad singers with towering voices had an crucial place in pop radio.

Nowadays, it's the grooves behind the large voice that matter.

David Foster, the Grammy-winning mentor behind Charice, most likely understands that better than anybody. A renowned producer who has created hits for Houston, Dion, Barbra Streisand, Toni Braxton and dozens of other top names, Foster understands that his sound isn't what makes hits on pop radio anymore (although he still makes hits -- he's the producer behind multiplatinum superstars Josh Groban and Michael Buble).

"I knew if I produced the album, it would be adult-oriented. It would skew older. It could be maybe a fast, simple purchase, but eventually, it's very tough to skew younger after you start older, so we created a conscious decision to skew young first," he said. "I don't want to state that we crumbled under the pressure of getting to go youthful, but I think we hit it square on." Although Foster and his sister Jaymes are the album's executive producers, they left the majority of of the music-making to more youthful writers and producers such as Ryan Tedder of OneRepublic, whose hits consist of Beyonc?'s "Halo" and Leona Lewis's "Bleeding Love." The album's first single is "Pyramid," featuring singer Iyaz.

"I just believed like, teenagers are falling in love . . . they love this very appealing and extremely romantic words from all these young artists," Charice said. "That's why I thought that this album . . . they're gonna love it, all the lyrics, all the melody and all of the music." So far, "Pyramid" is No. 2 on the dance charts, but it has not converted to pop radio. Foster is aware of the problem it requires to produce a hit, but he thinks Charice has lots to add to the scene.

"There is really a lack of organic music today, and it is good -- it's just the phase that we're in," he stated. "I feel there may be room for some a lot more musicality." There's no denying Charice has that. Throughout a recent interview, the diminutive singer belted out "Pyramid" on request, performed a stirring rendition of Houston's "I Will Always Love You" for an audience of four, then continued to perform -- even on her way out the door.

Singing has consumed Charice -- born Charmaine Clarice Relucio Pempengco -- since she was a youngster growing up in the Philippines. Raised with her brother by a single mother, she sang in nearby competitions and appeared on TV talent shows within the Philippines and in South Korea.

Enthusiasts posted clips of her on Youtube, and she grew to become a sensation. Soon, she was asked to sing on "Ellen," then on "Oprah" and connected up with Foster.

So far, her rise has unfolded like a fairy tale. But Charice understands there are obstacles, like attempting to grab U.S. audiences.

"It's truly difficult . . . there's lots of excellent pop stars here. . . . They're all gifted," she said. But Foster said it really is only a matter of time before there is an Asian celebrity in the U.S., and he believes Charice might be the one.

"Being a fantastic vocalist is not sufficient, and she offers the entire package," he said

Philippine young singer star Charice attempts to win over American audiences

By: CherylMazella

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