Philips Launches The airfryer- A Revolutionary Kitchen Appliance That Fries With Just Air

Philips launches the AirFryer- a Revolutionary Kitchen Appliance that fries with just Air

Philips AirFryer uses Rapid Air Technology to deliver great-tasting fried food that contains up to 80% less fat* and is 100% guilt-free

New Delhi, India: True to its reputation for delivering innovation and simplicity to Indian homes, Philips today unveiled the revolutionary Philips AirFryer, which integrates intelligent design components and leading technology to create the perfect addition to the Indian kitchen. The new Philips AirFryer significantly reduces the need for oil for cooking a vast array of Indian dishes and makes it possible to cook using just air. The AirFryer is equipped with Philips patented Rapid Air Technology that uses fast-circulating hot air to create great-tasting fried food containing up to 80% less fat* and is a healthy alternative to traditional frying.

The Philips AirFryer also allows one to prepare scrumptious fried food very quickly and without the hassle and mess associated with conventional frying methods. It makes it easy to churn out an entire gamut of dishes from humble fries to gastronomic delights like Chicken Tikka, Samosa, Kebabs and even Choco Lava cake. It allows everyone to indulge their taste buds in a hearty home-cooked meal with a variety of AirFried dishes that contain up to 80% less fat and are 100% guilt-free.

Philips understands that consumers are becoming increasingly conscious about their diet and discerning in their food choices today, opting for less oil and fat content in their food without wanting to compromise on taste. With the Philips AirFryer, they get the best of both worlds air-fried food that retains the taste but not the fat. The AirFryer makes mealtimes convenient and absolutely fuss-free. This revolutionary new solution addresses consumers evolving needs, which is at the heart of all our innovations, said ADA Ratnam, President - Consumer Lifestyle, Philips India.

Innovative Technology

With the AirFryers patented Rapid Air technology, consumers can now depend on air to cook their food and enjoy great-tasting fried food that contains up to 80% less fat*. The innovative appliance also comes with an Integrated Air Filter that prevents unwanted cooking smells and vapours. The AirFryers Adjustable Temperature Control helps pre-set temperatures of up to 200C to make crispy and evenly-cooked fried food while cutting down food preparation time significantly. It also requires minimal heat-up time, so even when in a hurry, one can quickly and easily prepare a batch of great tasting fries without the oil** in just 12 minutes. For busy home chefs who appreciate an appliance that allows one to multi-task, the AirFryer also comes with an integrated timer to pre-set cooking times of up to 30 minutes which allows you to attend to other tasks while the AirFrying is on. The AirFryer also comes with a Food Separator Accessory that allows you to fry multiple foods at once without mixing the flavors together, so your Samosas taste like Samosas, and Hara Kababs taste like Hara Kababs.

Simplicity in Use

Cleaning up after cooking is also made easy thanks to its removable, dishwasher-safe parts and non-stick surfaces that can be easily cleaned. To top off the fat-reduced delicious meals, the Philips AirFryer comes complete with a recipe book containing 25 delicious recipes keeping in mind the Indian palate, conceptualized and developed by renowned Chef Vivek Saggar of the ITC group of hotels. The recipe guide provides inspiration to spice up mealtimes at home together with culinary tricks and handy time-saving tips for best results with the appliance. More recipes can also be found at www.philips.com/kitchen that houses a directory of recipes that are healthy, nutritious and tasty for the family.

Price and Availability

Priced at INR 14,995/-, the Philips AirFryer will be available at leading premium retail chains across Delhi, Mumbai, Bangalore, Hyderabad and Indore from May 28, 2012 onwards.

* Compared to fresh fries prepared in a conventional fryer

**No oil required for frozen fries. For fresh fries, less than half a tea-spoon of oil can be used for browning the fries

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving peoples lives through meaningful innovation. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of sense and simplicity. Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

For more details please contact:

Atul Malikram

9827092823

by: PR 24x7 Network Ltd.

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