Coming up with the most powerful keywords in your industry is easy. But choosing specific keywords for your website can be challenging. This is because targeting highly-competitive key phrases will make you clash head-to-head with competitors with deeper pockets. On the other hand, there is also the risk of choosing irrelevant keywords or phrases that are not competitive enough to be profitable.Two Common Types of Keyword Selection TechniquesOne camp selects keywords based on the highest number of search terms, even if these phrases are only moderately relevant to their page. On the other hand, the second camp considers each keyword carefully. They select highly targeted keywords that are specifically relevant to the web page in question.A keyword difficulty tool will help you in the selection regardless of the technique you choose to use. This tool enables you to keep track of how well you're doing against the competition in link building and other techniques. In general, it is best for brand new sites to choose highly targeted key phrases. They can later move on to more general keywords once they create sufficient content and attract a core audience.Creating New Pages for Single KeywordsDo I need to create new web pages for specific keywords? This question comes up whenever competitive keywords are targeted. So do you really need to do it? The answer depends on a lot of factors including the search volume of the term and the popularity of the overall site. In general though, creating new pages for highly competitive phrases is recommended.This "single page targeting" technique is particularly useful for newer sites. Larger websites usually need not to do this because experiment shows that firm sites that has many pages can aim a lot of keywords on a single page including a lot of long-tail keywords. Many small site owners feel that this is not fair but this is how search engines work.Basically, "bread augmentation" and "breast enhancement" can be aimed by larger websites on a single page. When smaller websites try this tactic though, they may rank at lower for the two terms because they don't have significant authority on the web to rely on.It takes time, effort, and commitment to make a website successful. This is never easy for anyone. Even larger websites went through the same hardships when they first started on the internet.