Placing Posters - Strategy Counts

When many new business owners think of marketing campaigns

, a few things come to mind. This includes radio ads, television ads, and even newspaper and magazine ads. Because of this, many establishments end up spending more money than they'd really like to. This doesn't have to be the case. If you are in the process of opening or if you recently opened a new business and you don't have a large enough bank account to run an expensive marketing campaign, you may want to look into using posters.

Now, of course you may be thinking that this is an amateur and ineffective way to market your business. Besides, no one really looks at posters right? This may be true in some cases. However, the truth of the matter is location plays a big role in whether they will get a lot of attention or not. So, there are several things you can do to help ensure that they don't become a waste of money and space.

With that being said, the first thing you must realize is that it's not a good idea to place your ads in random places. Some people think it's okay to print off as many as they can afford and post them in random locations around town. One reason it's not a good choice is because this can make your postings look like litter as opposed to legitimate advertisements. This is especially true if you put up too many. Think: real-life spam. When people see things like this, they don't take it too seriously. In some cases, it can be seen as amateurish. So, what you should do instead is be purposeful and strategic when it comes to placing your postings.

Let's say you own a children's clothing store. The first thing you should do is figure out which segment of the population would be most interested in buying your products. In most cases, this would be children and people with children. This may seem like a no-brainer, but this is important information to consider. Once you figure out whom to target, you should then figure out the places they frequent.

This includes schools, recreation centers, parks, playgrounds, and even grocery stores. You may even be able to hook up with other businesses that cater to children, like toy stores, to see if you can build an advertising partnership with them. They could allow you to hang your posters in or around their store and return the favor in your store..

Being strategic when it comes to placing your posters will do more for your business than you could ever imagine. Placing them randomly could be a costly waste of time and money.

by: Andrew Stratton

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